kurtis fest btl @ hyd central

Kurtis Fest @ Hyderabad

CENTRAL

WEEK 11 ACTIVATIONS

September 09-10-11, 2010

PRESENTATION FLOW

Visibility Plan

Marketing Communications

Customer Engagement Plan

Customer Gratification Plan

Visibility/Awareness Plan

Branding at IT Parks

8 IT Parks Covered

Branding at Colleges & Institutions

10 top colleges covered

Branding at Societies and Apartments

25 societies (40000 Households) covered

E-mailers to HNI Database

5000 customers covered

Visibility Plan

Branding at IT Parks

Visibility Plan

Branding at Colleges

Visibility Plan

Branding at Societies & Apartments

Customer Engagement Plan

Done on Sat & Sun thru 2 activations:

Dress Up a Mannequin, Win CENTRAL GV

> 110 Participants

Dress Up Yourself, Win MAYBELLINE Gift

Hamper

> 60 Participants

Customer Engagement Plan

Dress-up a Mannequin Contest

Over 110 participants

Participants competed in groups of 4 to dress up

and accessorize 4 given mannequins.

Participants were judged on the choice of kurtis,

matching the same with bottom of choice,

accessorization, overall presentation and

describing the look selected fro the mannequin.

Winners were given CENTRAL Gift Vouchers at

the end of each round.

Customer Engagement Plan

Dress Up Yourself Contest

Over 60 participants

Participants competed as individuals by getting

dressed up in kurtis of their choice and posing for

the camera.

All participants were given instant prints of their

photos.

Audience voted for the winner for all rounds.

Winners were given gift hampers from Maybelline.

Kurtis Fest Activations

WEEK 12

September 17-18, 2010

Customer Engagement Plan

Done on Sat & Sun thru 2 activations:

Dress Up a Mannequin, Win CENTRAL GV

> 160 Participants

Dress Up Yourself, Win MAYBELLINE Gift

Hamper

> 80 Participants

Customer Engagement Plan

Dress-up a Mannequin Contest

Over 160 participants

Participants competed in groups of 4 to dress up

and accessorize 4 given mannequins.

Participants were judged on the choice of kurtis,

matching the same with bottom of choice,

accessorization, overall presentation and

describing the look selected fro the mannequin.

Winners were given CENTRAL Gift Vouchers at

the end of each round.

Customer Engagement Plan

Dress Up Yourself Contest

Over 80 participants

Participants competed as individuals by getting

dressed up in kurtis of their choice and posing for

the camera.

All participants were given instant prints of their

photos.

Audience voted for the winner for all rounds.

Winners were given gift hampers from Maybelline.

Customer Engagement

Dress Up Yourself

All participants were given free makeovers at

Beauty CENTRAL before posing for the camera.

Thank You