ksfs, functional area , resource deployment
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Internal Analysis
KSFs/Function Area & Resource Deployment Matrix
Anjali Singh
Key Success Factors
• Structure of the Industry • Competitive Strategy, industry position and
geographic location• Environment Factors • Temporal Factors
Internal Analysis
• Functional Areas • Management Areas • The Human Side
Functional Areas
• Marketing • Finance & Accounting • Production • Engineering • R & D • Human Resources • Logistics
Management Areas
• Planning • Organizing • Directing • Staffing • Motivating • Communication • Controlling
Analysis of Management Areas Function Description Important at stage
Planning Forecasting, devising strategies, developing policies and setting goals
Strategy Formulation
Directing Resource allocation and priority determination
Strategy formulation
Organizing Job specification, job description ,unity of command , span of control
Strategy Implementation
Motivating Leadership, communication, job satisfaction, employee and manager’s morals
Strategy Implementation
Communicating Informing, motivating, securing participation, feedback
Strategy Implementation
Staffing Wages , hiring, firing, training, management development
Strategy implementation
Controlling Quality control, financial control, inventory control, expense control
Strategy Evaluation
Human Side
• Individuals • Personalities • Values , ambitions and motivation
Internal Resource Analysis
Functional
Area Analysi
s
Management Area
Analysis
Human Side
Analysis
Inter-relationship
between 2 &
3
Comprehensiv
e Interna
l Analysi
s
Functional Area Profile & Resource Deployment Matrix
• Matrix of function areas with common characteristics
• Indicates how the key function areas stand in relation to each other.
Matrix Functional Area
Resource deployment & Focus
2008-2009
2009-10 2010-2011 Next year
Marketing Development outlay ( % ) Amount Focus of effort
Production Development outlay ( % ) Amount Focus of effort
Finance Development outlay ( % ) Amount Focus of effort
Strategic Advantage Profile
• Summary statement which provides an overview of advantages and disadvantages in key areas likely to affect future operations of the firm
SAP of A Company Internal Area Strength / Weakness
Marketing Capable sales force (+) Shrinking market (-)
R & D No R & D breakthrough (-)Patents from the company which was acquired (+)
Finance Heavy reliance of bank loans (-)Public issue over subscribed ( +)
Analysis of Strength & Weakness
• Historical Criterion • Normative Criterion – what should be • Competition Parity • Critical Success Factor
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