krissy greenleaf-robertson owner/director kaboom … · kaboom sports & social club brings...

KRISSY GREENLEAF-ROBERTSON OWNER/DIRECTOR KABOOM SPORTS & SOCIAL CLUB

INTRO

WHAT IS GRASSROOTS MARKETING

•  Marketing efforts that aim to influence a small group rather than the majority with their message. Once they reach their niche market, these campaign messages will eventually be spread by believers.

•  Provides a company with the opportunity to create a local feel and engage their core consumer at work, leisure or commerce.

•  More cost-effective approach than traditional advertising

Kaboom Sports & Social Club brings together adults 21+ who want to "unleash their inner 6th grader" in Pensacola and the Gulf Coast through a variety of sports leagues, tournaments and social events!

Quick Facts:

•  Founded in 2012 out of our home office

•  Inspired by the sport and social club in which I played co-ed kickball in San Diego and brought the concept back with us to Pensacola

•  We offer 7 sports: Kickball, Cornhole, Beach Volleyball, Bowling, Flag Football, Chicago Ball, Pool & Darts

6 STEPS TO SUCCESS

STEP 1: IDENTIFY THE PROBLEM

It’s hard to make friends as an adult.

STEP 2: DETERMINE A TARGET MARKET

•  Adults 21-40 •  Active •  Social •  Disposable income •  Most likely attended some form of college

STEP 3: PLAN, PLAN AND PLAN SOME MORE! 1.  Business plan / Marketing Plan

2.   Database building §  Website §  Contacts §  Social Media

3.   Determine what you are going to do

§  Event §  Leagues

4.   How are you going to share your message? §  WOM §  Social Media §  E-blasts §  Flyers / Posters

§  Traditional media §  Press releases §  Cross-promotion §  Community events

§  Promos §  Events §  Giveaways

STEP 4: SET GOALS

1.  Make Kaboom a common name in the Pensacola area and creatively market our services to our potential customers

2.  Create an unmatched "fun" atmosphere where participants unleash their

inner 6th grader during games and social events in order to retain customers and get the attention of potential customers.

STEP 5: EXECUTE WELL

Community Events

STEP 5 CONTINUED Cross Promotion

STEP 5 CONTINUED

Events

-  Give yourself plenty of time

-  Give back!

-  Communicate

-  Use it to build your database

https://www.facebook.com/events/259582607504152/

STEP 5 CONTINUED

•  Social Media •  Press releases •  E-blasts •  Newsletter •  Flyers / Posters •  Traditional Media •  WOM •  Apparel

STEP 6: TRACK RESULTS

-  Discount codes

-  Coupons

-  Analytics and Insights

-  Materials count

-  Sign-up sheets

-  Tear sheets

-  Ask “How did you hear about us” and tally results

SUCCESS!

I just wanted to take the time to appreciate one of the best choices I think that I've ever made! Joining Kaboom Sports & Social Club has been such a great experience. I love my team(s) and the wonderful people that we get to meet! Just sitting here looking through all of our pictures from the past two seasons and it makes me happy to be part of such a great idea!!!!!!! – Posted to Facebook by a Kaboom Kickball player on June 30th

•  2013: 10 leagues, 9 events, 7 tournaments 600 Members

•  2014: 20 leagues, 15 events, 11 tournaments 1400 members

•  July 2015: 17 leagues, 7 events, 6 tournaments 2000 members

•  97% of our members hear about us through WOM

Thanks for having me! Krissy Greenleaf-Robertson

Ph: 466-5468 Email: kaboomssc@gmail.com

www.kaboomssc.com

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