kraft foods

Mohd. Rifatul MaksudAshir Intesar Ahmed

Nafiz JawadJannatul Ferdous

BUS 101 Sec: 20

INSTRUCTOR, SHERINA IDRISH (SeH)

Summer 2013

History• 1903- James L. Kraft started manufacturing cheese and selling • 1914- Opened first plant• 1923- Kraft Cheese Co. acquires Fred Walker and Co.• 1928- Kraft Cheese Co. acquires Phenix Cheese Corp.• 1937- Kraft Macaroni and Cheese• 1986- Kraft purchases Tombstone Pizza Corp.• 1988- Phillip Morris Cos. purchases Kraft for $12.9 Billion • 1989- General Foods and Kraft merge to become Kraft General Food (KGF)• 1990- KGF International acquires Jacobs Suchard AG• 1992- KGF International acquires five European confectionary companies• 1993- KGF International Freya Marabou for $1.3 Billion• 2000- KGF merges with Phillip Morris• 2001- Kraft begins trading on NYSE• 2004- Kraft launches Tassimo hot beverage system• 2005- South Beach Diet Introduced• 2007- Kraft is now fully independent• 2009- Kraft Food Inc. introduced along with new corporate website

• Vision Statement– Helping people around the world eat and live better– Creating a More Delicious World

• Mission Statement– Make Today Delicious

Vision and Mission Statements

Company Overview

•Canadian Entrepreneur•American Company•Serving more than 170+ Countries

SWOT Analysis

STRENGTHSBrand

NetworkResearch

PricingFood Safety

OPPORTUNITIESRestructuring

Growing DemandGrowing MarketIncreased Trends

WEAKNESSDeclining Sale

Geographical ConditionHigh Debt

Risk Of Source

THREATSFalling Consumers

Increase Obesity RateExchange Rate

Competitive sMarket

Competitors & Competition

VS

Entry Strategies

FDI Joint Venture

FDI Joint Venture

ADVANTAGES/DISADVANTAGES

Entry Restriction

= =

Tax Rate in Some Major Countries

India Tax Rate is 40%

Canada Federal 11%to 15% and provincial 1 to 16% Singapore Tax rate is 17%

Ireland Tax rate is 12.25%China Tax rate is 15%

Australia Tax rate is 30%New Zealand Tax rate 28%

United Kingdom Tax rate is 21 to 26%

CapitalismUSA

Canada

SocialismIndia

Political Values

Economical ConditionCountry GDP (US $) Unemployment rate (%) Inflation rate

(%)Commercial Bank prime

lending rate (%)

USA 14,991,300 million

7.7 2.0 3.25

Canada 1,736,869 million

7.2 1.8 2.60

India 1,897,608 million

3.8 9.2 8.50

Top Economies Last Highest Lowest Unit

UNITED STATES -42960.00 -831.00 -67351.00 USD Million

INDIA -561.19 13.91 -1111.46 INR Billion

CANADA -1017.00 8590.00 -2530.00 Million CAD

Balance Of Trade

Motivation

Extrinsic Rewards• Basic Pay• Pay Raise • Promotion

• Awards• Picnic, Coupons, etc

Intrinsic Rewards• Feel of Special Being• Pride Of Performance

• Reorganization• Well Behave

• Better Workplace

Motivational Theories

Hawthorne's Theory:

- Physiological Factors- Feel Of Important

Being- Importance in

Company

Theory Y

Theory Y Motivators- Freedom- Empowerment- Better Workplace- Give Respect - Better Career Path- Reorganization Of Work- Holistic Concerns

“BEST COMPANY FOR FINANCIAL PROFESSIONALS”By, CFO MAGAZINE

“Top 50 COMPANIES WITH DIVERSITY”By, DIVERSITYINC

“100 BEST COMPANIES FOR WORKING MOTHERS”By, WORKING MOTHERS

Awards And Honors

Corporate Social Responsibility(Initiative Acts)