kore accelerator plus program is here! - kia digital...
Post on 07-Aug-2020
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Equity Scoring Campaigns
New: Monthly equity communications will be delivered via email, optional direct mail and optional live calls to customers who are in positive equity.
End of Warranty Campaign Series 1 and 2 months prior to warranty end: voice, email.
At warranty end: voice, email, optional live call, optional direct mail.
Owner Retention Experience
KORE Accelerator Plus Program is here!
New touchpoints, new channels, same affordable pricing
End of Finance Term Series3 and 6 months before financing end: voice, email, optional live call
At finance term end: voice, email, optional live call
High Service Decline Quote
14 days after RO (IF DECLINE QUOTE IS $300 OR MORE): email, optional live call, optional direct mail.
Learn more or enroll today. Call us at 877.334.9119 or email solutions@affinitiv.com.
The new KORE Accelerator Plus1 program is a perfect complement to the current KORE service marketing program, and Kia dealers will benefit from new communications to help drive vehicle sales and owner loyalty. Plus, the addition of optional live calls will provide a new marketing channel to effectively connect you to customers and prospects. Your enrollment in KORE Accelerator Plus will also include social media ads for past due maintenance campaigns.2
The KORE Accelerator Plus program is eligible for 100% reimbursement using DAS funds and we will automatically submit for co-op on your behalf!*
New Touchpoints and Channels:
Kia Owner Retention ExperienceAdditional Communications & Products toComplement the Fixed Operations Program
Owner Retention Experience
Voice Email Text Social2 LiveCalls4
DirectMail4
The NEW KORE Accelerator1 Plus Program - $720 Monthly Eligible for 100% reimbursement using DAS funds and we will automatically submit for co-op on your behalf!*
Past Due MaintenancePhone, Email and Address AppendsDeep Data Segmentation
Equity Scoring• Monthly Equity score of all customers in dealer’s DMS• Receive daily reports, which summarize the equity positions of customers with a service
appointment that day.• Monthly communications to customers in positive equity on their current vehicle.
Market to Used VehiclesDelivers the Following Multi-Channel Campaigns:
Unsold Showroom Prospect³ - 1 Day, 7 DaysUnsold Phone Prospect³ - 1 Day, 7 DaysUnsold Internet Prospect³ - 1 Day, 7 DaysSales Appointment Reminder³ - 1 Day PriorLease Termination Series:
120 Days - Start Planning for Your Lease Expiration90 Days - Returning Lessee Information60 Days - Inspection30 Days - New Model Introduction
Happy BirthdaySpecial Event Campaigns - 2 Per Month:
Customer Appreciation EventsCharity / Community Events
Happy Anniversary - 3, 4 Years After Vehicle PurchaseEnd of Warranty Series:
2 Months1 MonthAt Warranty End
End of Finance Term Series:6 Months3 MonthsAt Finance Term End
High Decline Quote Series:14 Days After RO (If RO is $300 or More)
KORE
Acc
eler
ator
Plu
s
NEW
1 Must be enrolled in base KORE Program2 $45 per month ad spend required 3 Dealer Managed Communication4 Optional channel that can be added for an additional cost.*Based on available funds
Included in the Base KORE Program
Learn more or to enroll today: Call us at 877-334-9119 or email
solutions@affinitiv.com
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