kolkata march 2012

Building Kolkata’s Entrepreneurship

PipelineSramana Mitra

Founder, One Million by One Million1M Entrepreneurs x $1M+ Revenue by 2020

http://1Mby1M.com

Entrepreneurship is a Darwinian Numbers Game

High Infant Entrepreneur Mortality600,000 companies go out of business every year in the

USBut, 600,000 business startup every year as well

99% of Entrepreneurs who seek Financing get

rejectedYes, even in Silicon Valley

Why?Not enough Validation

Not enough TAMInadequate TeamPoor Positioning

etc.

But, Silicon Valley has a HUGE Pipeline

US too. 600,000 businesses starting up each year.

Even with 10% failure, enough succeed.

Kolkata has a Minimal PipelineHow can we get 1000 startups going in

Kolkata rapidly?

By Aligning with Trends

So far, Kolkata has missed every one of them

Recap of Trends

IT Services Outsourcing to Fortune 500 / Global 2000 (started in the eighties, gained momentum through the nineties; ongoing)

Recap of Trends

IT Services Outsourcing to Mid-Sized Enterprises (picked up in the late nineties; ongoing)

Recap of Trends

Outsourced Product Development (Post 2000 recession; ongoing)

Current Trend

IT Products and Services for Small Businesses

Easy to Market Through Online Channels

Case Study: Zoho

•Has taken on Salesforce.com in CRM software

•Trend: Affordable SaaS

•$100M+ company now

Case Study: Freshdesk

•1M/1M Premium Company

•Affordable SaaS for Customer Service for Small Businesses

•$1M Financing from Accel Partners

Services

•Numerous small companies that sell their services through oDesk, eLance, etc.

Market Size

•$100B+ Market Opportunity

•Can support 1000s of companies

Kolkata Needs To Catch This One

And build an entrepreneurship pipeline

Case StudiesSome opportunities and examples

based on needs observed within 1M/1M

YouTube Marketing

Example: 1M/1M YouTube Channel, Cartoons, Videos Content + Marketing Services

Spruce Media: Facebook Media

Buying & AnalyticsProduct + Services

Analytics: Core Competency

WPromote: SEO, PPC

Kolkata has companies, expertise in this space

Could become a core competencyBuild new technology. Example: BloomReach

Wildfire: Social Media Campaigns

Product + Services

Minimum Viable Product (MVP) Development

Mobile, Social, Online AppsExample: XMinds from Kerala

Software Development Services

Other Needs: Writing, Design, Web Research, Lead Gen, Data Entry,

Email Campaigns, Email & Chat Support

Small businesses need numerous outsourced services to maintain a lean but effective growth model

Can Generate a Million Jobs by

2020Highly labor intensive businessesPerfect for lower-end Outsourcing

1M/1M: Virtual Incubator

We also have needs for products / services within the network

1M/1M Core Focus on Scalable, Effective Mentoring

Mentoring = (Curriculum + Strategy Consulting)

Silicon Valley Methodology and Insider Network

Methodology, Curriculum, Mentoring, Consulting,

Biz Dev, Financing, Media Access

1M/1M Will Help You With Business

Strategy & Execution

Sramana MitraFounder, One Million by One Million

1M Entrepreneurs x $1M+ Revenue by 2020http://1Mby1M.com

Skype Irina_patterson