knowledgecity.com - doing business as a designer - who are you designing for

Doing Business as a Designer:Who are you designing for?

(Slide-u-mentary Version - made in google docs)

By Jae Xavier of KnowledgeCity.com 

Blog: jaexavier.wordpress.comTwitter: twitter.com/jaexavier

Consider this...

When you pay a taxi cab driver to get you from point A to point B, their job is to get you there safely and quickly. Their methods are based on: 

Knowing the routes intimatelyHow traffic flows at different parts of the dayNavigating through traffic without having to spill your coffee

 And then of course there is the overall style of how they drive. Bottom line, customer safety is the number one.

And Consider this...

A client agrees to subscribe to your design services. They’re paying you to get from point A to point B. Your methods are based on: 

Asking the right questions so you know their problemsUsing the techniques and strategies to solve that problemUtilizing your artistic intuition to arrive to a quality solution, quickly

 And then of course there is the overall style of how you design. Bottom line, customer satisfaction is number (fill in the blank for yourself).