kinabuti: an ethical fashion label committed to female empowerment by francesca rosset

AFRICA IS THE FUTURE

African GDP 2.600 billion USD by 2020

Nigeria highest GDP in Africa

313billion middle class African

New consumer for luxury brands

AFRICA PRESENCE OF INTERNATIONAL LUXURY BRANDS:

Louis Vuitton Morocco & SA (7.500km distance)

Zegna & Hugo Boss Nigeria

Gucci & Prada looking at Angola

NEW OPPORTUNITIES

7 of the top 10 fastest growing economies in the world are in Africa

AN ETHICAL FASHION LABEL OUT TO EMPOWER WOMEN

VOGUE Black

INTERNATIONAL MEDIA COVERAGE

MISSION

We believe that fashion can create social economical development in Nigeria

How?...

1.Shaping the technical EXPERTISE that will BENEFIT the Nigerian Fashion Industry

2.Position NIGERIA as a fashion HUB synonymous of quality and creativity

3.Creating JOB OPPORTUNITIES and SUPPLY CHAIN

4.REDISTRIBUTING WEALTH embracing local communities

5.Economical growth of the country through the prosperity of its individuals

FASHION FOR GROWTH

The World Economic Forum in 2009 identified

fashion as one of the industries that can

drive economical growth in

Africa.

KINABUTI FASHION INITIATIVE

Works in cooperation with the local communities with the goal of being instigators of change

and sustainable social and economic development.

Women Empowermentvocational educational training -> poverty

alleviation

Community DevelopmentSanitation exercises -> inclusion in government waste management

plan

Awareness Campaignsin collaboration with international NGO -> inspiring through celebrity endorsement

OUR FIRST PROJECT, December 2010, the launch of the label, Port Harcourt

The full documentary received a sponsorship in 2012 and it went on to the Film Festival Circuit. It is since then playing in Africa Magic were

millions of people are still watching it and loving it!

Today more then half of the girls trained in 2010 are working and supporting themselves and their

families through fashion and entertainment related jobs.

SANITATION EXERCISES – since 2012

Improve living conditions. Monthly sanitation exercise in partnership with the Local Government Authority to clean up and provide adequate litter disposal. The Communities were the exercises were host are now in the government map for weekly collection of garbage.

RAI 1 – TV 7 – APRILE 2012

SILK-SCREENING Empowerment Trainings

• 2012 - MARINE BASE, PORT HARCOURT - 12 single mothers were trained for over a month in the art of making printed garments using local and easily accessible materials. The women trained are now working and supporting their children through this job

• 2014 - ORILE, LAGOS – 15 youths from a marginalized Lagos community we collaborate with, were trained and the best qualified have been undertaking contracts printing t-shirts for Kinabuti

SUSTAINABILITY AND ECONOMICAL DEVELOPMENT

As part of our mandate, all our empowerment projects are linked to a work experience where the best students qualified have the opportunity to put in

practice the new acquired skills and qualify for their first contract.

Some of the youth trained in Orile have been producing our t-shirt collections since 2014.

GARMENTS MAKING TRAINING AND WORKSHOP •2013 – RUMOLUMENI, PORT HARCOURT -15 women with no previous experience were trained for 6 months in international garments production and traditional wear. All the women received a start-up package including sewing machine and a shop space where they started working together. • 2014 – LAGOS – 15 women tailors from different unprivileged communities

around Lagos participated to an international MASTER TRAINING to upgrade their skills and be able to collaborate and produce with established fashion houses in Lagos. 4 of them are already working in Kinabuti.

• 2015 – LAGOS – 15 women tailors from different unprivileged communities around Lagos learned the skills of pattern making and grading (sizing) under the direction of Parsons School of Design NYC teacher.

RUMOLUMENI TRAINING

RUMOLUMENI COLLECTION REALIZED BY THE STUDENTS

Leggings, skirts, dresses and

bomber jackets

Dedicated corner of the collection at the Kinabuti Atelier in Lagos

WORKSHOP BATIK & TIE-DYE TECHNIQUES

The workshop taught youths the art of tie-dye on fabrics, using antique techniques of African batik revisited with modern approach.

The workshop represents a vehicle to instigate economical development as the students qualified for their first contracting job for the Kinabuti label, earning an income and learning a useful artisanal profession.

SUSTAINABILITY AND ECONOMICAL DEVELOPMENT

THE ROME COLLECTION, produced and realized with the fabrics and handwork of previous empowerment projects, on THE RUNWAY of Lagos Fashion and Design

Week

DARE2DREAM

Kinabuti produces DARE2DREAM, the entertaining and inspiring TVshow set to empower university students through fashion and art.DARE2DREAM is a reality-series providing a platform for young Nigerian girls to develop confidence, talents, values and principles while opening doors for them to build a career.

ECOLOGICAL CONSTRUCTION TRAINING EARTHEN - BADAGRY

The training aims at teaching Earthen building techniques as the basis for a model of alternative and sustainable development.

BENEFICIARIES: 15 people max with previous cooking business

TRAINER: in collaboration with the Architectural Dept. of the University of Cagliari (Italy) UNESCO professor

DURATION: 4 months training and construction workshop

JOB CREATION: building of community landscape (see below proposed render after inspection visit of UNESCO professor)

OBJECTIVE: developing an ecological and sustainable construction model that uses natural available materials

INSPIRATION AWARENESS

EMPOWERMENT DEVELOPMENT

CHALLENGES

•HIGH COST OF PRODUCTION

•LACK OF ELECTRICITY & INFRASTRUCTURES

•LIMITED AVAILABILITY OF TRAINED/PROFESSIONAL SKILLS

•INTERNATIONAL UNCOMPETITIVENESS (price & quality)

•NO DISTRIBUTION NETWORK & HIGH COST OF RETAIL

Thank you for your time