kid’s apparel in india presentaion
Post on 15-Jul-2015
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Retail Management Project
Kid’s Apparel Ginnie & Johnie, Ruff and Mom & Me
Children’s Apparel Market in India
• More than Rs. 37,000 Crore • Around Rs. 3,000 Crore is
constituted from branded Kid’s wear. • Likely to touch Rs. 43,000 Crore by
2016 and Rs. 72,000 Crore by 2021. • Designer Kids wear Market to hit Rs.
92,000 Crore by 2016.• Growing at 20% CAGR• High awareness level of fashion
trends amongst Kid’s. • Segment contains 1 – 14 Age Group.
Source :www.indianretailer.com Kids Ethnicwear : Promising & Untapped Market by Amit Gugnani
Established Players in Kids Wear
• Lilliput • Gini & Jony • Catmoss• Mothercare
(Partner –Shopper’s Stop) • Mom & Me by Mahindra Retail• Zapp by Raymond • Ruff Kids by D. S. Corporation • Weekender with Walt Disney & Warner
Bros. • Barbie • Disney • Benetton
The FDI Environment
• Entry of large international retailers.
• First expected category fashion / apparel.
Why India?
• 0.5% CAGR population growth over last 10 years.
• Growing disposable Income of families
• Children aware of Fashion & Brands
• Kids have become independent buyers
• Status conscious parents • Celebrity influence • TV Channels influence • Fashion has percolated down to
Tier-II and Tier-III cities like Dehradun, Nashik. etc.
Category Growth
• Girls wear to grow faster • Ethnic Wear constitutes
15% of total kids wear. Estimated worth INR 5630 crore. Growing at 10% for boys and 11% for Girls.
• Western Wear fount more comfortable.
• Mothers garments and infants are newly included.
Source : Technopak Analysis
History• Started by Prakash Lakhani in 1980 as M/s Ganga & Co. • In 2004, company gave life to its characters “Gini & Jony”
and their 10 friends. • 2006, clubbed with Pantaloon Retail India Pvt. Ltd. and GJ
Future Fashions Ltd. Was born. • 2005, offered equity to Anil Dhirubhai’s Ambani Groups
Sonata Investments Ltd.• 2007, Launched a Concept Store GINI & Jony Freedom
fashions that racked international brands for kids. • 2008, Launched Baby Dreamz for Just born & Infants
Strategies• Apparel Manufacturer & Distributor • Provides accessories like footwear, eye wear, belts with clothing. • Markets its products through franchisees, retail shops, factory
outlets & multi-brand outlets. • 2 manufacturing facilities in Daman & Baddi (Himachal Pradesh) • Products marketed through 250 exclusive outlets & Malls. • Mission to become the most trusted and desired fashion brand in
India with its specialty brands and imported brands. • Focusing on large format stores across 65 cities. • Caters the economy, mid-income & high-income group. • Association with international brands like United Colors of Benetton
Loyalty Program
• Rewards program known as ‘Wonderworld Program’. • All customers are registered for the program. • Members get instant updates of offers and discounts available at stores. • Rewards in the form of points on every purchase. • Mobile app available for the Program • Silver Member (Rs. 0 – 9,999/-) 3 points per Rs. 100/- • Gold Member (Rs. 10,001– 19,999/-) 5 points per Rs. 100/- • Platinum Member (Rs. 20,000 & above) 7 points per Rs. 100/- • Every 100 points = Rs. 75/- discount on the bill.
Promotions, VM & Schemes
• Gift Vouchers starting from Rs. 250/- • Website for shopping products available • Cash on Delivery option available • Website and Shops contain similar trends. • Shop layout combination of Spine & Free-Flow Layout. • Promotions in Newspaper & online media. • Upto 50% Off Sale during June-July. • Customer Feedback Forms available at stores. • Follows Seasonal Trends for Visual Merchandising.
History• D. S. Corporation (flagship brand of Dearson Group) • Started manufacturing of garment since 29 years. • Started in 1980 with party wear and Formal wear . • Managed by Patca Brothers. • Ventured in manufacturing of Casuals in 1995 under
the brand Label “RUFF” • RUFF KIDS" products are manufactured and
marketed under the labels of "RUFF BABY" & "RUFF KIDS" to cater to the needs of children from 1-3 yrs & 4 -16 yrs age respectively.
Strategies• Being the trend setters in kids wear. • Creating international fashion trends. • Maintaining constant innovation. • Committed to provide international quality fashion garments &
accessories for kids. • Extreme care for selection of fabrics. • Works on Dealer, Franchisee, Distributor Model in India &
Overseas. • Exclusive Store Outlet, Multi Brand Outlet Store, Large
Format Stores available. • Caters to Mid and higher income group customers. • To create an international market presence & expand the
market share exponentially. • TO create a striking image and fresh new products to gain
momentum & world wide recognition. • Currently 14 Exclusive Brand outlets, 44 Multi Brand Outlets &
association with 7 Large Format Stores like Shoppers Stop, Central, Globus, etc across India, 35 Stores outside India.
Offers & Promotions
• Schemes in Fan-Feb & July-Aug of upto 50% Off
• Buy for Rs 4000/- and get a bag free offer. • Worldwide trends followed in shops. • Visual Merchandising used to portray the
trends. • Most of the offers and promotions on
Website.
• Expansion of Online apparel stores a threat.
• Retail Outlets along with their sites allow the touch & feel experience.
• Entry of stores like Mother Care & Mother & Me.
• Exclusive Kids Store can be attractive for quality conscious parents.
• Unorganised Sector still more strong in this sector.
• More disposable income & more malls attract new customers everyday.
• Entry of International Brands
• Local & Owned brands can be cheaper and good in qualtiy.
Thank You
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