kids and games - digital kids conference 2012

Kids and Games 2012

Presented at Digital Kids Conference, April 27 2012M2 Research

M2 Research Overview

Company Overview

M2 Research Covers:• Traditional Gaming: consoles and PCs• Online Gaming: MMOs, virtual worlds, F2P• Gaming Segmentation: Analysis of gaming profiles and demographics• Emerging Trends: mobile, microtransactions• Technology: emerging tools, new platforms

Our Analysis Includes : • Market Reports• Industry Newsletters• Customized Market Profiles and Analysis• Consulting With Clients on Marketing, Competitive and Growth Strategies

What We All Know About Kids• Kids love to play games• Kids try lots of games• Boys and girls have different play patterns

1. Kids influence over 75% of video game purchases2. Over 93% say they play games online

CONSOLES

• Kids influence over $11 billion in video game sales annually • New console and portable devices

• More downloadable content coming

• Consoles as family entertainment devices

Console market is in transition

CONSOLES

Call of Duty series

Mario series

Just Dance series

Wii games

Madden series

Grand Theft Auto series

Halo series

Sims series

FIFA series

Lego series

WWE series

Need for Speed series

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BOYS %

GIRLS %

Source: M2 Research: Kids and Games

Favorite Video Games

Boys

Girls

Portables

Source: M2 Research: Kids and Games

iPod Touch DS/DSi other cell phone

iPhone iPad PSP other don't play0.0

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45.0

Portable Device Usage

Add-ons and Peripherals

Source: M2 Research: Kids and Games

More than half have used motion control devices including:• Wii Motion Plus• Microsoft Kinect• Sony Move

Half of all kids are interested in play games in 3D:• This may be more of a novelty

ONLINE

Focus is on social networks and virtual worlds

1. Internet Usage Among Kids is Changing :• From closed subscription-based model to open/social free-to-play model

2. Online usage is going multi platform – multi screen:• Kids are becoming platform agnostic

3. Over 93% of all kids say they play games online:• Access to games and applications critical

The Facebook Phenomenon

#1 Site: Online Community or Virtual World

• Facebook ranks #1 for overall web activity and tablet activity• Over half (55%) have their own Facebook account

Source: M2 Research: Kids and Games

Online Community or Virtual WorldBoys: 12-15Boys: 8-11

Girls: 12-15Girls: 8-11

Favorite Websites

Source: M2 Research: Kids and Games

Over 93% of kids play games online

faceb

ook.com

youtube.c

om

google

.com

poptropica

.com

addicti

nggam

es.co

m

clubpen

guin.co

m

tumblr.com

disney

.go.co

m

miniclip.co

m

twitter.

com

y8.co

m

girlsg

ogames.

com

fantag

e.com

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BOYS %GIRLS %

Mobile

Kids are quickly adopting mobile devices as a preferred game platform.

TABLETS: • 45% - kids have played games on a tablet• 79% - play on an iPad

PHONES: • 64% - kids have mobile phones• Girls are playing more on mobile devices than boys

• Kids are engaging with multiple screens simultaneously• Not just at the PC, but on the living room couch as well• Mobile devices are changing the way kids engage with their games

Mobile

Angry Bird

s

Face

book

Doodle Jump

Cut the Rope

YouTube

Talki

ng Tom Cat

Call of D

uty

Pac-Man

Fruit N

inja

Pocket G

odFM

L

Brick B

reak

er Revo

lution0.0

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BOYS %GIRLS %

Favorite Mobile Games

What’s Next?

Console

More entertainment

Online

Beyond virtual worlds

Mobile

In game advertisingNew devices Social Networks TV controllers

More add-ons Free-to-play Location-based and AR

Contact Information

For further information please contact:

Wanda Meloniwanda@m2research.com

www.m2research.com