kickoff workshop with geoedge: beyond the banner: verify your ad quality when working with 3rd...

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Beyond the Banner: Verify Your Ad Quality When Working with 3rd Parties

Jeff Glickman, Director of Sales & Support. GeoEdge

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Ad Quality and Transparency solutions for Publishers

OnlineAd Verification

MobileAd Verification

Premium proxy

GeoEdge is the leading Ad Verification providerfor the Mobile and Online advertising ecosystem

About GeoEdge

• Founded in 2009• Over 500 worldwide customers:

• Partnerships with leading SSP’s and ad server platforms• Was chosen as best new promising technology at Ad Tech NY.

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Moving Ahead With RTB & 3rd Parties

Improved Performance

• Increased demand

• Reduced wastage

• Better targeting

At what risk?

Risks When Working With 3rd Parties/RTB

Security

Ad Quality

Privacy

Operational

At what risk?

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Risks When Working With 3rd Parties/RTB

Security

Ad Quality

Privacy

Operational

Offensive Ads

Unwanted Advertisers

Unwanted Verticals

Offensive Landing Pages

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Risks in Working With 3rd Parties/RTB

Security

Ad Quality

Privacy

Operational

Phishing scams

Malware

DL attempts

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Adware

Security

Ad Quality

Privacy

Operational

User Privacy

Data Leakage

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Cookie Dropping

Risks in Working With 3rd Parties/RTB

Risks When Working With 3rd Parties/RTB

Security

Ad Quality

BlanksUnreachable Landing PagesPrivacy

Operational404

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Not meeting specificationsLatency issues

How To Get Control & Efficiency?

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Verification & Monitoring

Transparency

SecurityQuality Privacy Operational

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Pre-Launch and/or Live Verification

Ad Server

<Live Tag><Dynamic 3rd Party>

Premium Campaigns

Pre-Launch Verification

LiveVerification

GeoEdge’s Automated Ad Verification Platform

DEMO

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GeoEdge’s Automated Ad Verification Platform

DEMO

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Full Transparency

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Multi-layered Verification & Protection

U s e r S e c u r i t yA d Q u a l i t y

Malware detection in Ad TagPage scan for suspicious URLsPost click Malware detection Post click download attemptsAuto RedirectsMobile Redirects

Offensive contentOffensive landing pageVerticals screening Deceptive bannersAds with auto-play soundsAds with download buttonsGeneric adsScreen by verticalScreen by keywordScreen by advertiser

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Multi-layered Verification & Protection (cont.)

A d O p e r a ti o n

Landing page errorsLanding page changedBlanks identificationCreative file size enforcement Polite download size Ad load timeCreative dimensions enforcementCPU load for Flash banners HTTP over HTTPSPop-up detectionPop-under detectionJavaScript within pop-up/pop-under

P r i v a c y

Cookie dropping blacklistFrom specific Network

Case Study: United Internet Media

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Challenge: Pre-launch screening of inappropriate campaigns• United Internet Media is one of the top 5 publishers in Germany.• They are running more than 75.000 campaigns every months, coming from agencies and partners• Before a campaign can go live, UIM needs to check that the creative and landing page provides a clean and safe

experience for their visitors.• They need the verification process to be reliable, accurate and scalable

Solution: GeoEdge’s Automated Ad Verification Service• GeoEdge automatically pulls out all new Ad Tags provided by UIM’s partners, scans them and send a daily report to

UIM’s ad ops team with detailed information about undesirable ads.

Results: Higher Quality Campaigns• Easy ad compliance enforcement• Streamlining their manual ad ops process• Lower operational costs

Case Study: MindGeek

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Challenge: Malware and Quality protection in a dynamic 3rd party environment• MindGeek is one of the world’s largest operators of branded online entertainment websites for the adult industry

(e.g. Playboy and PornHub). A majority of their ads are served by 3rd parties.• They found themselves vulnerable to malware and other malicious codes hidden inside the ad or landing page.• They want to prevent their competitors from advertising on their sites.• They want to remove ads that:

• Slows down their websites• Have download buttons• Have auto-sounds• Leads to broken landing page

Solution: GeoEdge’s Live Ad Verification Service • GeoEdge continuously scan all ads on MindGeek’s URLs from 90 global locations and analyze the entire delivery path. • If/when ad non-complient ad is detected, an immediate alert is sent to their ad ops team.

Results: Safe and Secure environment for MindGeeks visitors• Identify malware in the dynamic environment• Enforce ad quality and compliance on a global scale• Make it easy to remove ads that are causing latency

Key Advantages: You’re in Control. Always.

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1. Online AND Mobile protection

2. Pre-launch AND/OR Live (non-sandbox) verification

3. Mimicking different users characteristics/parameters exposes threats that may be targeted to specific user segments

4. The only solution that expose the full ad daisy chain

5. Monitor both post and pre-click threats/issues

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