kickoff - lucchese · kickoff breaking ground while classic labels like manolo blahnik and...
Post on 04-Jun-2020
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Tory Burch recently teamed up with Bank of America to launch Elizabeth Street Capital, a program focused on mentorship and providing loans to women entrepreneurs.
KICKOFF
BREAKING GROUNDWhile classic labels like Manolo Blahnik and Salvatore Ferragamo have made
comeback strides throughout the last year, the current footwear favorites are the newest to the market. From Delpozo’s artful, architectural heels to Lucchese’s textured pumps and
SJP’s playful sandals, these are the latest and greatest of springtime shoes
PHOTOGRAPHED BY JOANNA MCCLURE
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L eave it to other designers to spend decades developing their philosophy—the newly
launched Trademark sprung forth as a fully realized brand with shoes, handbags and jewelry, and a forthcoming flagship in Soho, to boot. The instant maturity may be due in part to its lineage—de-sign duo (and sisters) Louisa and Pookie Burch are the daughters of Chris and former stepdaughters of Tory—and in part to the found-ers’ sophisticated sensibility. “We always wanted the aesthetic and brand experience of Trademark to explore and reference great Amer-ican minimalist design, like the work of Josef Albers, Donald Judd and Black Mountain College,” Pookie says. “There is something quintessentially American about their warm but spare approach to color, but it’s not something often thought about in the context of modern-day American fashion.” Translation? Impeccably cut shirt-dresses, fine Italian leather hand-bags sans obnoxious hardware and that holy grail of fashion, the perfect trench coat. “The name Trademark refers to the idea of individual dressing,” Louisa says. “The clothes that comprise your wardrobe are your own personal trademarks. In that sense, Trade-mark is an investment.” But a fairly noncommittal one: Prices in the debut spring collection range from $38 for a cotton T-shirt to $450 for a handbag, so perhaps slipping into the role of sensible adult will prove a very wise move. —TRACEY LOMRANTZ LESTER
TRADE-MARK.COM
LAUNCH
FAMILY TRADE
B O D Y P L A YL I F E W O R K C U L T U R ESTYLE
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From top: Cara pump, $2,995,
LUCCHESE, lucchese.com. Sandal,
$1,170, DELPOZO, modaoperandi.com. Maud sandal, $375, SJP, nordstrom.com.
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