khong patpong brandbook

Khong humbly offers tribute to the food, flavors and traditions of the Mekong region

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The Mekong River, known as the Khong River by locals, has long served as the central form of connectivity from the Tibetan Plateau down through Myanmar, Laos, Thailand, Cambodia and Vietnam. It brings together these varying cultures, while its banks and valleys create one of the world’s most biodiverse and fertile areas. This melding of disparate tastes, ingredients, and techniques has resulted in the bold, complex harmony that is the hallmark of authentic Southeast Asian cuisine.

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Just steps away from Miami Beach’s local haven and tourist hotspot Lincoln Road, Khong River House offers an oasis of reclaimed wood, soaring ceilings and dimly lit Edison bulbs housed in antique Asian birdhouses.

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Gracefully perched Buddhas look down on an impressive gin-laden bar and an open floor plan, save for two cozy semi-private booths.

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The kitchen centers on the core of rural Asian society: family. Khong’s multicultural culinary team spans generations, and celebrates family recipes – both ancient and new – and collaboration between talents. This sense of community translates to the table. True to Asian culture, the food is meant to be shared.

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Fiery curries, rich noodle dishes, herbaceous broths, tangy house pickles and sweet sticky rice are just a few of the flavors to come from Khong River House’s humble tribute to the food, flavors and traditions of the Mekong region.

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Khong's Bar Program hIGHLIGHTSgin, a spirit with botanicalundertones that stand up to the bold, often spicy flavors comingfrom the kitchen.

tHE OPTIONS ARE ENDLESSAND INCLUDE EVERYTHINGFROM lONDON dRY, TO gENEVER.REINVENTED CLASSICS LIKE"a VERY THAI GIMLET" WITH GIN,lIME-GALANGAL PRESERVEand thai holy basil appear nextto innovative new concoctionslike the killer b, featuringwhite pepper-bird chili syrup.

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“best New restaurant of 2013”

"everyone was talking about Khong River House."

nAMED SEMIFINALIST:

bEST nEW rESTAURANT2013

BY: THE JAMES BEARDFOUNDATION

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Merchandise and branding materials creatively showcase scenes and inhabitants of the Mekong Region with black

and white hues and a “Buddha-driven” tone.

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THE CONCEPT

Tucked upstairs of Khong River House, Patpong Road brings Thailand’s Red Light District to Miami Beach. Complete with snacks served up in Asian take-out boxes, cocktails presented Thai-style in clear plastic bags, and a playlist that brings the best of the 80s and 90s hip hop, this “Bangkok-chic” bar is a weekend playground for in-the-know locals.

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The backdoor with Thai license plates marks the entryway for the dimly-lit staircase. Upstairs, find standing room for 40-50 guests and cozy lounge seating on plush, brown leather sofas, making for an intimate party spot where guests can relax.

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Named one of The Coolest Multi-concept Companies in the Land by Restaurant Hospitality Magazine, 50 Eggs, Inc. was founded by John Kunkel and owns

and operates some of Miami’s most popular restaurants:

The James Beard nominated and award winning Yardbird Southern Table & Bar, Khong River House, Swine Southern Table & Bar and Patpong Road,

and is also known for creating and developing the fast casual Mexican chain, Lime Fresh Mexican Grill.

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ABOUT 50 EGGS