kfc crunch burger - discover life, discover the crunch

How does it work?Simply sign-up on the responsive microsite.1

How does it work?Select the adventure you want to discover2

How does it work?Choose your own path through the adventure3

Players need to tap / click through a scenario in the adventure

At the end of each scenario the player receives an “sms” from their younger you prompting them to make a choice on where to go next.

When the player reaches the end of the adventure…

they receive a token which counts as an entry into a weekly draw.

Microsite video journey

Along the journey players also stand chances of winning random prizes in the form of voucher codes they can redeem instantly at either iTunes or takealot.com.

Surprise and delight

How did we activate?YouTube pre-rolls1

How did we activate?Standard banners2

How did we activate?Rich Media Banners3

Initial Expanded

• Total registrations: 5995 • Total tokens won: 10608 • Airtime Winners: 245 (R10 vouchers) • iTune Vouchers: 81 (R100 i-tune vouchers) • Takalot Vouchers: 106 (R100 take-alot vouchers)

Results to date (14 Oct to 30 Oct 2014)