keynote presentation hr_and_optimism

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Tools to develop a positive workplace

culture

Introduction (9h30 - 10h)

Presentation by Pascale Luyckx (10h - 11h)

Break (11h - 11h15)

Presentation by Laurence Vanhée (11h15 - 12h15)

Discussion (12h15 - 13h15)

Conclusions (13h15 - 13h30)

Networking lunch (13h30 - 14h30)

Pascale Luyckx (Speaker 1)

• Specialized in the transformation of HR in the context of globalization

• > 23 years of experience @ U.S. multinationals

• Past: HR Director at Pfizer & Senior HR Director at Quintiles Belgium

• Present: Managing Director & HR Freelance Consultant at HRBP-Consulting

• Topic of today: a changing workplace culture at Quintiles Belgium

Laurence Vanhée (Speaker 2)

• Specialized in people organization and change management

• Human Heritage Developer (people are not resources!)

• Past: VP Corporate HR at IBA, Group HR Director at Groupe DBassociates

• Present: Human Heritage Developer at Belgian Ministry of Social Security

• Topic of today: Transforming the way we manage people

Bob Thomas (Moderator 1)

• Specialized in Corporate Culture, Organizational change & team building, Talent Development

• People and their talents are what matters

• Past: Director-Global Head Organization & People Development at GSK Biologicals; Managing Partner at Hermes Consulting

• Present: Partner at Acker Deboeck and Company

Mark Verheyden (Moderator 2)

• PhD Student Communication Sciences

• Fascinated by employer branding and corporate culture

• Past: graduated in History and Communication Sciences at the Vrije Universiteit Brussel

• Present: Teaching Assistant (Communication Sciences) following an additional master program at the Institute for European Studies

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This workshop is about...

Sharing best practices

Discussing tools used to change a workplace culture

Tackling problems encountered during a culture change

The exchange of experiences

The use of theoretical concepts that help us see things in a different perspective

Brainstorming over new possibilities to motivate people

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The ultimate goal

To become a visionary company

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Being Visionary

Clock building, not time telling

More than profits

Preserve the core while stimulating progress

BHAG (‘Big Hairy Audacious Goals’)

Cult-like cultures

Try a lot of stuff and keep what works

Homegrown is simply better

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Human Relations are at the core

Some useful concepts:

Organizational identification

Commitment

Employer branding

Employee motivation

...

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But...

What on earth does it mean!?

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You only realize what it is, when you don’t have it no

more

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Sabena: bankrupt but not forgotten

“Everyone worked for Sabena, everything else was bull.” (Decraene, Denruyter, Sciot, 2002)

“Sabena is and stays a part of who we are.” (De Morgen, 2006)

“I dreamed about Sabena for many more years, every night I used my badge.” (De Morgen, 2006)

“Because Sabena, that was one family.” (Het Laatste Nieuws, 2004)

“I have never seen a corporate culture that remained so strong (even after bankruptcy).” (De Morgen, 2002)

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The question

Is it possible to create a sense of community at the

workplace?

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The answer

You!