keynote from jason akatiff at affiliate summit west 2018
Post on 21-Jan-2018
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ONCE IN A LIFETIME OPPORTUNITY.
JASON AKATIFFFounder & CEO, A4D Inc.
WHY NOW?Things are changing very very quickly.
THE DEMISE OF RETAIL
THE RISE OF E-COMMERCE
PERFORMANCE IN THE NEWS
WHAT WE’LL DISCUSS
ANALYZE THE OPPORTUNITY AND BUILD A PLAN
TAKING ACTION – PUTTING ONE FOOT IN FRONT THE OTHER
HOW TO PICK THE RIGHT BUSINESS
2003
Started Affiliate Marketing after buying an e-book!
Affiliate Full Time
2003 - 2007
2008 - Now
Founded A4D CPA Network
(formerly known as Ads4Dough)
WHAT DOES THIS GUY KNOW?
• Blackhat SEO - reverse engineer search engine
algorithms and exploit
• Media Buying - Facebook, Google, Display
• Growth Hacking?
Cost Per Sale Products
+
Physical Goods / E-Commerce
Product Creation
2012 - Now
• 2008-2012 400+ million in Nutra & Bizopp commissions
• 2012 Sued by the FTC for false claims of affiliates
and merchant
• 2012-2015 Focused on lead generation verticals
Solar Refi Insurance
Day to DayLow Level
ACTIVITIES
STRATEGY
GOALS
VISION
TACTICS
Long Term PlansHigh Level
70%
10%
20%
HOW TO PICK THE RIGHT BUSINESS FOR YOUIt all comes down to what you want your life to be like.
HOW BIG OF A BUSINESS DO YOU WANT IN 5 YEARS?
REVENUE? PROFIT?
VALUATION? PEOPLE?
LOCATIONS?
REVENUE GOALS
WHAT DO YOU WANT YOUR FUTURE TO LOOK LIKE?
PROFITABILITY
PREDICTABILITY & CONSISTENCY
STAFF SIZE
% OF TOTAL MARKET TO HIT GOALS
TRAFFIC SOURCES LIKE IT
BUILDING ENTERPRISE VALUE
REVENUE WITHIN 90 DAYS
SCAMMING PEOPLE
CLOAKING TRAFFIC SOURCES
PISSING PEOPLE OFF
WANTS DON’T WANTS
“But publishers don’t like anything but branding…”
ALL PUBLISHERS & AD NETWORKS “LIKE” IT
HOW ABOUT WE DO BOTH?
!
BUILDING ENTERPRISE VALUE
/MAKE MONEY
MAKE $1,000,000
/BUILD SOMETHING SELLABLE
MAKE $1,000,000CREATE $5,000,000 - $10,000,000
OR
What would someone buy?
Media Buying Team
Performance Agency – Fee for Service
Product Creation
• Books• Durable goods• Informational
Data Company
Lead Generation
Ad Network
Affiliate Network
SaaS Platforms and Tools
Services
Crypto Currency… err wait that’s not a business…
ANALYZE OPPORTUNITIESJust because you can, doesn’t mean you should.
SWOT - ANALYSIS
STRENGTHS
1
S
WEAKNESSES
Where does your
business break?
2
W
OPPORTUNITIES
10X Multiplier
3
O
THREATS
How do you build a moat that
gives you an unfair advantage?
4
T
PROFIT PER X – “Scaling Up”- Verne Harnish
If you add more of X, does the business make more money?
c * Don’t need Unicorns to build
your dream business*
d
What is the 1 key profit generator in your business?
a All good businesses are easily scalable
b
SCALABILITY?
SYSTEMS REGULAR PEOPLE OPERATE SUCCESSFULLY&
MARKET OPPORTUNITY SIZE+
TRAFFIC> • Affi l iates
• Internal Team
VALUE CREATED?
+
TRAINING
HIRING
TECHNOLOGY
ARE BUSINESSES LIKE THIS SELLING? WHAT MULTIPLE?
HOW DO YOU MAXIMIZE YOUR VALUE?
TAKING ACTION ON YOUR VISIONPutting one foot in front of the other…
STEPS TO BUILDING
MVP – Make some money and prove the model
01
Build longer term pipes “after” you know what you want
02
Build Automation
03
Build Intelligence
04
1. MVP – MINIMUM VIABLE PRODUCT
SPREADSHEETS
SaaS SOFTWARE
HACKY SCRIPTS
1 OFFS
LOTS OF MANUAL STUFF
• Consider how to 10x your goal to build efficient systems
• Remove Bottlenecks
• Reduce training time
• Reduce errors
• Custom code development
2. BUILD PLATFORM
3. BUILD AUTOMATION
Code repetitive tasks
Reduces errors
4. BUILD INTELLIGENCE
• Machines and data making the decisions
• Data capture and organization
• Data analysis and sciences
• Machine learning and decision making
CHECK YOUR GOAL POST OFTEN
How does what you’re working on impact the 2-3 year plan?
c
Clarity = Powera Are you chasing money or
building money machines
b
OUTCOME FOCUS
• It ’s not about the work it ’s about the outcome
• Figure out how to achieve that outcome faster and cheaper
THE ONE THING…
• Specific next step you absolutely must take to get to the step after
• Time suck danger chasing money
QUICK RECAP
• How to pick the right business• What do you want your life to
look like?
• Analyze the opportunity & build a plan
• SWOT Analysis• Profit Per X• Value Created?
• Taking Action• Steps to build• Focus
• Marketing Math – How To• Marketing Math Worksheet• Campaign planning sheet• Access to our Monthly CPM, CPC, CTR sheet• Copy of this slide deck
• And you can get all this today for the low low price of FREE!
WANT SOME FREEBIES?
Just sign up at my blog JasonAkatiff.com
& buy me a drink if you see me :D
Latest Post: Metrics to Million Dollar Funnels.
@jasonakatiff
(619) 846-2198 facebook.com/a4dinc
@smaxor
Jason Akatiff, CEO & Founder A4D Inc.Appreciate all of you - keep crushing it!
jasona@a4d.com
http://jasonakatiff.com
CONTACT USCPA Network – A4D.com
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