keynote: digital rapid response for the 2012 obama reelection campaign
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© 2013 Blue State Digital | Proprietary and Confidential
Five Lessons from 2012Lessons from the 2012 Obama Presidential CampaignsMatthew McGregor, BSD Political Director and Digital Rapid Response Director, Obama for America
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© 2013 Blue State Digital | Proprietary and Confidential
A little about me.
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I am sorry about the war of 1812..
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Blue State Digital
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Blue State Digital is a relationship marketing firm that helps its clients create change – in their own organizations, in the marketplace, or in society.
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How did we get here?
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“With Perry having slumped in the polls, however, and Romney the more likely nominee, the odds tilt slightly toward Obama joining the list of one-termers.
“Obama’s position is tenuous enough that it might not be a winnable one for him.”
Nate Silver, Nov 2011
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#1: Digital is everyone’s job.
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WEBSITE
VIDEO &YOUTUBE BLOG
OUTDOOR & PRINT
TVEVENTS
GEOLOCATION & MOBILETHE GLUE
© 2013 Blue State Digital | Proprietary and Confidential
Integrated ApproachOnline and offline are always connected.You can connect with people everywhere you are, and every connection is an opportunity to start a relationship.
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WEBSITE
VIDEO &YOUTUBE BLOG
OUTDOOR & PRINT
TVEVENTS
GEOLOCATION & MOBILETHE GLUE
© 2013 Blue State Digital | Proprietary and Confidential
Integrated ApproachOnline and offline are always connected.You can connect with people everywhere you are, and every connection is an opportunity to start a relationship.
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© 2013 Blue State Digital | Proprietary and Confidential
#2: Make what you are
already doing social.
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By social, we mean community.
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Grace’s Reflections on a House Meeting
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It’s not about a sexy app.
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It’s about being part of real conversations.
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© 2013 Blue State Digital | Proprietary and Confidential
#3: Make it easy for people to do important things.
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© 2013 Blue State Digital | Proprietary and Confidential
Like finding places to vote.
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© 2013 Blue State Digital | Proprietary and Confidential
Or giving money.
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© 2013 Blue State Digital | Proprietary and Confidential
Or getting your message out.
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© 2013 Blue State Digital | Proprietary and Confidential
#4: Without great content,
data won’t help.
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But it really, really helps.
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Authenticity + Data
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Authenticity + Data
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#5: Are you being lame?
Don’t be lame.
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You’re in business for your mission, but the most important content is
about the relationship.
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A Stock Market for Content
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The Story of Us
© 2013 Blue State Digital | Proprietary and Confidential
Thank You.matthew@bluestatedigital.com
@mcgregormt*
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