keynote address: embracing the autonomous supply chain and rethinking innovation

9/12/2016 September 2016Supply Chain Insights Global Summit #Imagine2030

Jeremiah OwyangCrowd Companies

Founder and CEO

9/12/2016 September 2016Supply Chain Insights Global Summit #Imagine2030

KEYNOTE ADDRESS:Embracing the Autonomous Supply

Chain and Rethinking Innovation

Jeremiah OwyangCrowd CompaniesFounder and CEO

The Collaborative Economy

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The Collaborative Economy

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The Collaborative Economy

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The Collaborative Economy

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The Collaborative Economy

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The Collaborative Economy

Working DefinitionAutonomous World:

A future state when intelligent technology systems, operating without

human participation, enable new business models in a more efficient

society.

Damning Questions:

What role do companies play when robots do jobs better?

What role do humans play when robots do their jobs better?

Future Expectations1. Self-driving cars will reach

complete autonomous capability by 2022.

TIMELINE FOR ADOPTION OF AUTONOMOUS VEHICLES

Is Silicon Valley the new Motor City?Google, Tesla, and Apple are building self-driving cars.

Uber and Lyft announced self-driving fleets to come.

Ford is building fully autonomous taxi fleet for use in 2021 – Most other car companies will follow suit

Showcasing confidence in its autonomous technology, Ford announced it is designing a fleet of self-driving taxis without steering wheels and pedals. Ford’s autonomous cars will only drive in

geofenced urban areas and in favorable weather conditions. 14

Uber acquires self-driving “big rig” truck startup, Otto

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Otto, which developed a kit that lets semi trucks drive themselves on highways, was founded by four former Googlers. Uber hasn’t disclosed terms of the deal, but Bloomberg

pegs the price tag at roughly $680 million.

Future Expectations1. Self-driving cars will reach

complete autonomous capability by 2022.

2. Self-driving cars will be safer than human drivers.

May 2016: Tesla driver, using auto-pilot mode, is the first user to die in a fatal crash

According to Tesla, the car’s sensor system, against a bright spring sky, failed to distinguish a large white 18-wheel truck and trailer crossing the highway. The self-driving car

attempted to drive full speed under the trailer. Sources say Brown was also watching a movie when the accident occurred.

2015: 38K traffic deaths in the U.S.

Future Expectations1. Self-driving cars will reach

complete autonomous capability by 2022.

2. Self-driving cars will be safer than human drivers.

3. Mobility costs will decrease, as efficient robots supplant error-prone human workers

Volvo partners with Uber to test self-driving SUVs in Pittsburgh, Pennsylvania

Following its Pittsburgh pilot, Uber plans to put 100 self-driving Volvo SUVs into service by the end of 2016 as part of a $300 million Volvo partnership. Volvo plans to deploy a fully

autonomous car by 2021. 20

World's first self-driving taxis debut in Singapore

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Select members of the public began hailing free rides in August through their smartphones in taxis operated by nuTonomy, an autonomous vehicle software startup. While multiple

companies have been testing self-driving cars on public roads for several years, nuTonomy says it is the first to offer rides to the public.

COSTS FORECASTED TO REDUCE AS HUMAN DRIVERS STEP ASIDE

This question emerged:

Which industries are impacted by Autonomous Vehicles?

Answer: All of them!

When customers shop online and via mobile, self-

driving cars seamlessly satisfy every fulfillment and

delivery need, and retail stores become showrooms and product warehouses.

Video content increases, and audio-only content decreases.

Drivers and commuters can focus on interactive media,

games, and media that’s tailored exactly for the

commute duration.

Internet and wifi access matters more than ever, as

each vehicle should become a secure wifi hotspot,

automatically connecting to the digital devices of

passengers.

With self-driving cars trending toward the electrically

powered variety, gas stations must adapt by offering

adequate electric vehicle charging stations as demand

grows.

As autonomous vehicles deliver safer transportation options,

hospitals and clinics will adapt services to longer lifespans, less emergency needs, and greater

at-home lifelong care.

Logistics and delivery companies will shift business

models to focus on vehicle fleet management and inventory services as

autonomous vehicles + drones take over direct-to-doorstep

delivery of food, products, and services in a more efficient, and sometimes predictive,

manner.

Domino's delivers pizza by drone in New Zealand

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Domino's delivered pizza via a drone in August in New Zealand and plans to test deliveries to customers in September. Customers who request a drone delivery will receive a notification

when their delivery is approaching. After going outside and hitting a button on their smartphone, the drone will lower the food via a tether.

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The Collaborative Economy

What should your company do?

1. We’re approaching the fourth Era: The Collaborative Economy birthed on-demand and access models.

2. There are societal and economic impacts to self-driving cars in every industry.

3. We don’t fully know the extent of this disruption, but are mapping the early impacts now – prepare for more changes.

4. Prepare your company by investing in four areas of Innovation: Product, Operational, Customer Experience, and Business Model.

Four Final Points

Crowd Companies

Jeremiah OwyangChief Catalyst, Founder

Jeremiah@crowdcompanies.com