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Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences May 2015

May 2015, Author Workshop Shanghai| 2

Give support and guidance to researchers at the start of their publishing career

May 2015, Author Workshop Shanghai| 3

Where to start?

springer.com/authors

May 2015, Author Workshop Shanghai| 4

academy.springer.com

Author Academy: free e-learning courses

Courses:

• Journal Author Academy: Writing your Manuscript

• Journal Author Academy: Submitting and Peer Review

• Springer English Academy

• Peer Review Academy

• Book Author Academy

May 2015, Author Workshop Shanghai| 5

Author Academy in Chinese

May 2015, Author Workshop Shanghai| 6

Book Author Academy

May 2015, Author Workshop Shanghai| 7

Present the range of benefits Springer authors enjoy

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Search Engine Optimization (SEO)

Essential to be top of the list!

May 2015, Author Workshop Shanghai| 9

Visibility for every Springer Product

• Homepages with free sample pages / articles

• Promotional Flyer for each product in PDF format

• New Book / Issue Alert: informing subscribers about every new book in their subject area / New issue in their journal

• Springer News to librarians listing all new titles

• Google, Amazon, Apple and many other partners sell Springer eBooks around the globe

May 2015, Author Workshop Shanghai| 10

Impact of your publications

May 2015, Author Workshop Shanghai| 11

Services and emails for book authors

• Receive e-access to the complete book

• Sharing Buttons help you spread the word on your work

• Author Discount

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Push marketing

May 2015, Author Workshop Shanghai| 13

Facebook, Twitter, LinkedIn, Weibo, Wechat

May 2015, Author Workshop Shanghai| 14

300 + Conferences Worldwide Every Year

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Thanks for your attention!

Presentations can be downloaded at springer.com/chinaauthorworkshop

Irene Zhao (赵玮)

Marketing Manager

irene.zhao@springer.com

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