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221 Impressions
KEY
SUCC
ESSE
STR
ADIT
ION
AL
MED
IA M
ETRI
CS
104117
Coverage Break Up
Online78
26
Print Coverage Break Up
Cat A
Cat B
8 7 7 5 611
47 9
510 8
116
State Wise Coverage
83
181 197 221
0
100
200
300
2013 2014 2015 2016
YoY Coverage Numbers
1,75,04,585
3,31,87,076
0
10,000,000
20,000,000
30,000,000
40,000,000
2015 2016
Ad Value Equivalent• 2 - Page 1 in Times of India(Bangalore) & Rajasthan Patrika
• Equitable split of coverage acrossprint and online
• Brand mention in 220 stories(Around 99% of the overallcoverage)
• Extensive visibility in the onlinemedia – 117 stories
The OutcomePearson VoT 2016
The Hindu
Bangalore Mirror
The Indian Express
The TribuneDNA
The Hindu BusinessLine
New Indian Express
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