kevin akeroyd & wes wasson - "gamification for business: the future of the enterprise"
Post on 12-May-2015
3.521 Views
Preview:
DESCRIPTION
TRANSCRIPT
Gamification of BUSINESS
FUTURE OF THE ENTERPRISE
JUNE 20, 2012
Kevin AkeroydSVP Field Operations, Badgeville
Today’s Speakers
Wes Wasson CMO, Citrix
Agenda…
Future of the EnterpriseWes
Gamification & Engagement of the Enterprise Kevin
Open Q&A
| mobile work styles & cloud services
Consumerization
New Generation
Globalization
Mobility
Cloud Services
Instant Anything
v e l o c i t y
ma
gn
itu
de
Employees | Customers | Competitors
Realize that gamification is not about virtual pigs
1
Admit you’re no longer in control
2
Employees join Companies
Embrace the power of community
2
350 productsLarge TeamTwo Years
10,000 productsOne guy part time
90 days
Gamification…
Engagement becomes Pervasive
Gamification not Enough
The Future…
Key Themes
Rise of Reputation
Social becomes Ubiquitous
Behavior Data = Big Data
ENGAGEMENTMECHANICS
GAME MECHANICS
SOCIAL MECHANICS
REPUTATION MECHANICS
Drive, measure, & reward high value behaviors
with smart gamification
Socialize, recommend, and notify users about
contextually rich behaviors
Elevate user status across all your communities
of engagement
Not just Gamification…
PLATFORM APPROACH
COMMUNITIES
CRM SOCIAL COLLABORATION
LMS/HR CMS
SOCIAL WEB
YO U R C U S T O M E R S
WEBSITES & MOBILE APPS
MARKETING/ANALYTICS
YO U R E M P LOY E E S
Enterprises will take a
ENTERPRISESYSTEMS
APPLICATIONS
WEBSITES & MOBILE
EVERYWHERE
YOUR ENGAGEMENT LAYER
UCE / TV / Media
KIOSK, EVENTS, POINT OF
SALE
Drive Engagement
Example
Connect Multiple Stakeholders
CONNECTING PARTNERS, CUSTOMERS AND EMPLOYEES
EMC COMMUNITYPOWERED BY JIVE & BADGEVILLE
THE VISION
• Reward Completion of Tasks
• Encourage Similar High-Value Behavior
• Expertise Location
Across the EnterprisePLATFORM APPROACH
External Support
Community
CRM Support System
The Behavior Platform
Key Behaviors Across All Apps
Social Collaboration
Platform
Example
Enterpr ise Wide Consumer
EMPLOYEES SUPPLY CHAIN
CUSTOMERS PARTNERS & DEVELOPERS
Oracle as an ENGAGEMENT
ACROSS ALL AUDIENCES
ISV / OEM PARTNER
CRM HEALTH SCIENCES
LMS/HR ON DEMAND
Oracle as a ENGAGEMENT
ACROSS ALL APPS
RISE OF REPUTATION
IN A SOCIAL CUSTOMER BASE OR SOCIAL ENTERPRISE, REPUTATION IS
EVERYTHING!
Rank, Status, ReputationRECOGNITION
VIP Access, Moderation, Stronger Votes, Badges, Points
PRIVILEGES
Discounts, Free Shipping, Prizes, Bonuses, Commission Spiffs, etc.
MONETARY
SOCIALNESS OF CUSTOMER OR ENTERPRISE
PER
CEIV
ED
VA
LU
E O
F R
EW
AR
D
RISE OF REPUTATION
IN A SOCIAL CUSTOMER BASE OR SOCIAL ENTERPRISE, REPUTATION IS
EVERYTHING!
I want everyone to know it!
Country Club
Linked In
The Office Twitter
My Peers
FacebookChurch
HomeResume
Business SchoolGoogle
Example
Lots of Communities
Mobile Device
Disk Drives
Virus Software
Laptop
Networking, InternetStorage
PeripheralsDesktop
Servers
ALL SILOS!
COMMUNITIES
CRM COLLABORATION SOCIAL CMS, KM
SOCIAL COMMERCE
D E L L C U S T O M E R S
DELL MOBILE, WEB, BLOGS
IDEATION
D E L L E M P LOY E E S
Lots of Platforms
WHAT DID WE DO?
Social! Social! Social! It’s a Revolution!!!
SOCIAL BUSINESS SOFTWAREAbout $1 Billion Worth
I LOVE SOCIAL SOFTWARE, BUT HERE’S THE REALITY…
WORKERS THAT LEVERAGE SOCIAL SOFTWARE TOOLS
(Forrester, September 2012)
12 %
ENTERPRISESYSTEMS
APPLICATIONS
WEBSITES & MOBILE
EVERYWHERE
Make It All Social
UCE / TV / Media
KIOSK, EVENTS, POINT OF
SALE
Social needs to be
SO WHERE DO THEY GO?
Somewhere Other Than Your Site
The Behavior Graph
DELIVER THE SAME SOCIAL EXPERIENCEON THEIR OWN SITE, MOBILE, APPS
Where It’s…
Your Product Your Content Your Users
Social Context Rich Activity Stream Surfacing Valuable Behaviors In Real-TimeAcross Site
Social Context Or Tie It to Specific Site Content or Filter by Category
New!
Real-Time Notifications Catalyze Users By Showing Them What’s Happening Right Now
Find people to connect with…
And follow them
But Don’t Just Follow People…
Follow Content & Products, Too
purchaserefer
LTVtime on site
social support
registerrepeat visits
page views
share
postvotecomment like
BIG BEHAVIOR DATA
Engagement Retention Conversion People
tweet
recommend
ANALYTICS, B.I.Engagement Retention Conversion People
Telco • Frequency • # of Activities
• Lifetime Value• Churn Reduction
• Registration• ARPU
• Growth in User Base• Growth in Active Users• Total Unique Users
Tech • Frequency • # of Activities
• Lifetime Value• Retention %
• Registrations• Course Completion
• Growth in User Base• Growth in Active Users• Total Unique Users
Retail/ ecommerce
• Repeat Visits• Time to visit after
purchase
• Lifetime Value• Churn Reduction• Referral
• Add to Cart• Purchase Velocity• Purchase Amounts
• Growth in User Base• Growth in Active Users• Total Unique Users
CGP/Consumer Electronics
• Repeat Visits• Time to visit after
purchase• Lifetime Value• Churn Reduction
• Add to Cart• Purchase Velocity• Purchase Amounts
• Growth in User Base• Growth in Active Users• Total Unique Users
Energy• Growth in User Base• Growth in Active Users• Total Unique Users
Media• Frequency• # of Activities• Virality - Sharing
• Active Player Growth• WAU Growth• Targeted Referral
• Page Views• Video Plays• Sponsorship Conversion
• Growth in User Base• Growth in Active Users• Total Unique Users
Health/ Education
• Repeat Visits• Logging Workouts• Setting Goals
• Increase lifetime usage• Lapsed User Analysis
• Registration• Increase in Frequency
• Growth in User Base• Growth in Active Users• Total Unique Users
purchaserefer
LTVtime on site
social support
registerrepeat visits
page views
share
postvotecomment like
BIG BEHAVIOR DATA
CRM MARKETING SERVICE OFFER MGMT.
tweet
recommend
PLATFORM APPROACH Enterprises will take a
Platform
Apps“Cloud Connector”
Interoperability Developer Toolkits, APIs, Mobile SDKs
DESIGN APPROACH Enterprises will take a
Frameworks, Deployment Automation
Behavioral Psychology, Social Game Design, Social Loyalty, Employee Incentives,
Reputation Management, Behavioral Analytics
Expertise
top related