kempen conference 2010

Jasper van Deurzenj.van.deurzen@agro-co-brabant.nl

Regional storyboarding

This presentation

Experiences with method „regional storyboarding‟

1. Who is Agro & Co

2. Regional storyboarding?

3. The process of our regional storyboard

4. Follow-up to “Forests of contemplation”

5. Lessons learned

6. Relevance

Rural development agency

Regional food

brandRemote sensing

Equestrian

experience

Biodiesel Cultural

heritage

Regional storyboarding?

Image

based

Process of our regional storyboard

a) Analysis

b) Opportunity mapping

c) Concepts through storyboards

d) Building the content of the storyboard

e) Creating alliances

Studied region

a) Analysis

a) Analysis

a) Analysis

a) Analysis

a) Analysis

a) Analysis

b) Opportunity mapping

b) Opportunity mapping

C) Concepts through storyboards

Workshops with

Entrepreneurs and

NGO’s

C) Concepts through storyboards

Dialogue with

local parties

Five Concepts

economy

Unique qualities

Urban Rural Concepts

Small scale

Living-working areas

Village networks

Regional Manu-

facturing landshape

Creatieve industry

Religious heritage

Green rooms and

Hedgerow landscape

Nostalgic rural

communities

Innovative agricultural

production

Capital of family

entertainment

Marsh lands and

Sand dunes

Knowledge economy

Economy of seniors

Retail entertainment

Multimedia

entertainment

Contemplation and

mental wellness

Farmyards of

knowledge

Our village

Lively manufactory

Lanes

Playing network

Forests of contemplation

Regional storyboard

“Forests of contemplation”

• Rapid transformation religious heritage

• Often with loss of cultural values

• Rather recreating new value by using old values

• This improves the quality of the cultural heritage and it is beneficiary to the remaining community, they can promote their skills.

Ancient expertise: centuries of experience

Forests of contemplation

Franciscans

Primary and secundary education and care

Augustinians: Tolle, lege! Take and read

Founders of universities in the region

Language & art of bookprinting

Benedictus: Ora et Labora – pray and work

Autartic agriculture: growing your own crops

meditation & contemplation

Constructing the story

Building alliances

± 100 organisations

Lessons learned