kelley personal brand 03.27.13

@BODZEWSKI

THE “YOU” BRAND

100+

8

Hired entry-level positions

Years from intern to VP

6/1 Different agencies/times looked for a job

Undergrad GPA2.7

Why Me?

@bodzewski

@bodzewski@bodzewski

@bodzewski

What is a brand?

@bodzewski

A brand is a promise.

@bodzewski

… exceptional quality and high expectations.

A Promise Of…

Experiences

@bodzewski

… polarizing passions and interests.

A Promise Of…

Values

@bodzewski

A Promise Of…

@bodzewski

Envy

… questionable decisions and risks.

A Promise Of…

Real Priorities

@bodzewski

Stay With Me…

@bodzewski

@bodzewski

Your Brand in Four Steps

@bodzewski

“What am I supposed to do when the club lights come on? It’s easy to be Puff, it’s harder

to be Sean.”- Coming Home, Diddy

@bodzewski

Step One: Define Your Promise

“What do I stand for? Oh what do I stand for? Most nights, I don't know.”

- Some Nights, Fun

@bodzewski

@bodzewski

Step One: Define Your Promise

It’s time to be honest- Strengths?- Weaknesses?- Passions?- Goals?

@bodzewski

Step Two: Refine Your Promise

@bodzewski

“Is that what you want, or is that what people expect of you?”

- Don Draper, Mad Men

@bodzewski

Step Two: Refine Your Promise

Your audience and their unmet needs- Boss- Family- Friends- Professors- Significant other

Know your passion

@bodzewski

Step Three: Communicate Your Promise

@bodzewski

“On Wednesdays we wear pink.”- Karen, Mean Girls

@bodzewski

Step Three: Communicate Your Promise

Perception is reality- Actions- Artifacts- Associates- Communica

tion

Know your passion

@bodzewski

Step Four: Live Your Promise

“Here we go back, this is the momentTonight is the night, we’ll fight till it’s over. So we

put our hands up like the ceiling can’t hold us.”- Can’t Hold Us, Macklemore

@bodzewski

Step Four: Live Your Promise

@bodzewski

There’s no end- Take risks- Fail- Learn- Adapt- Breathe

26@bodzewski

“I make an impact when others can’t or won’t.”- My promise

Tell me your promise

@bodzewski#220promise