keeping the u in ui content

Keeping the U in UI Content

Clay Delk@claydelk

#LavaCon 2013Portland, OR

Who is this guy?

Clay Delk@claydelk

Volusion

Facebook

Facebook

Keeping the Users in User Interface Content

user INTERFACE

USER interface

people / users image

Keeping the Usersin User Interface Content

People

*A few disclaimers:1Good content doesn’t guarantee a good interface.2Bad content does guarantee a bad interface.3Most interfaces aren’t all bad. Or all good.

*A few disclaimers:1 Good content doesn’t guarantee a good interface.2Bad content does guarantee a bad interface.3Most interfaces aren’t all bad. Or all good.

*A few disclaimers:1 Good content doesn’t guarantee a good interface.2 Bad content does guarantee a bad interface.3Most interfaces aren’t all bad. Or all good.

*A few disclaimers:1 Good content doesn’t guarantee a good interface.2 Bad content does guarantee a bad interface.3 Even good interfaces have can have bad elements.

What makes interface content bad?

What makes interface content bad? Bad interfaces are self-centered. Bad interfaces are sticky.Bad interfaces aren’t born, they’re made.Bad interfaces aren’t forever.

Interfaces that "provide a window to the database fields, rather than a workflow designed to support user goals.”

Karen McGrane

Image via Smarties2013.wordpress.com

Image via Smarties2013.wordpress.com

Query? I just wanted to see my orders.

"It's hard to read the label from inside the bottle."

Roy WilliamsThe Wizard of Ads

What makes interface content bad? Bad interfaces are self-centered. Bad interfaces are sticky.Bad interfaces aren’t born, they’re made.Bad interfaces aren’t forever.

“Facebook News Feed Changed Everything”

Slate.com

What makes interface content bad? Bad interfaces are self-centered. Bad interfaces are sticky.Bad interfaces aren’t born, they’re made.Bad interfaces aren’t forever.

Image via IAWriter.com

What makes interface content bad? Bad interfaces are self-centered. Bad interfaces are sticky.Bad interfaces aren’t born, they’re made.

* Bad interfaces aren’t forever.

What makes interface content good?Good interfaces evolve. Good interfaces know their audience.Good interfaces are human. Good interfaces simplify.Good interfaces build trust.* Good interfaces aren’t forever, either.

What makes interface content good?Good interfaces evolve. Good interfaces know their audience.Good interfaces are human. Good interfaces simplify.Good interfaces build trust.* Good interfaces aren’t forever, either.

Image via Mailchimp.com

“Virb is about to change in a very BIG way. This isn't just a fresh coat of paint, it's a departure from free social profiles — a necessary & exciting change to our business.

Our new mission is laser-focused: Virb will be one of the easiest and most affordable ways to build an elegantly simple website.

There you have it.”

April 2010 email from Brad SmithFounder/CEO of Virb.com

What makes interface content good?Good interfaces evolve. Good interfaces know their audience.Good interfaces are human. Good interfaces simplify.Good interfaces build trust.* Good interfaces aren’t forever, either.

“It’s a fine line between stupid and clever.”

- This is Spinal Tap

Via Mailchimp

“The purpose of personas is not to summarize your audience, but to delve deeply into what makes them behave differently.”

- Jared Spool

What makes interface content good?Good interfaces evolve. Good interfaces know their audience.Good interfaces simplify.Good interfaces build trust.Good interfaces are human. * Good interfaces aren’t forever, either.

“But our audience is ‘advanced’!?!”

Some of you, probably

What makes interface content good?Good interfaces evolve. Good interfaces know their audience.Good interfaces simplify.Good interfaces inform. Good interfaces are human.

* Good interfaces aren’t forever, either.

“Nothing says Send Message, like the words ‘Send Message.’”

Des Traynor

“It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.”

Steve KrugDon’t Make Me Think

WYLTIWLT

Jonathan RichardsThe Grammar of Interactivity

What makes interface content good?Good interfaces evolve. Good interfaces know their audience.Good interfaces simplify.Good interfaces inform.Good interfaces are human.* Good interfaces aren’t forever, either.

What makes interface content good?Good interfaces evolve. Good interfaces know their audience.Good interfaces are human. Good interfaces simplify.Good interfaces inform.

* Good interfaces aren’t forever, either.

Thank you.

Clay Delk@claydelk

#LavaCon 2013Portland, OR