keeping the library at the forefront of the university's outreach agenda

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How do programs and exhibits translate into the University Libraries being a key player in the University’s efforts to bridge the gap between town and gown? How does this help add to the pipeline of potential prospects and new donors the Libraries might not otherwise be able to reach? With the opening of the Mathewson-IGT Knowledge Center in 2008, the libraries at the University of Nevada, Reno found themselves thrust into a new role. The Knowledge Center’s extensive galleries, lobbies, auditorium and gracious reading rooms needed to be programmed. The Knowledge Center is now host to many high profile events for the campus and community – events planned by Library faculty and staff or organized in collaboration with colleges and units across campus. DeLaMare Science and Engineering Library has also undergone a radical change and is now a center for the makerspace movement in the community. All of this has created opportunities for the Libraries to build relationships with potential new donors, outside of the normal channels through central development. The Libraries are also playing an increasingly significant role in the University’s outreach efforts.

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Keeping the Library at the Forefront of the University’s Outreach Agenda

Kathlin L. Ray Dean of Libraries and Teaching & Learning Technologies

Millie Mitchell Development Director

University of Nevada, RenoALADN Conference, Kansas City, May 2014

The challenge: moving from this

and this…

Mathewson-IGT Knowledge Center“A pioneering information environment

designed to nurture creativity and stimulate intellectual inquiry.”

…to this

Mathewson-IGT Knowledge Center

“New knowledge, applied to existing tasks, results in increased

productivity.

New knowledge applied to new challenges and tasks

is fundamental to innovation.”

““Recognizing this critical interplay between knowledge and innovation,

the University of Nevada, Reno has established one of the

first centers in the nation built specifically to embrace

these dynamics of the 21st century.”

Steven Zink, VP for IT and Dean of Libraries

Mathewson-IGT Knowledge Center

20th century values

The Development Director’s Dilemma

• Extensive galleries and wall space• Exhibit cases and art niches• Beautiful reading rooms • Soaring atrium and spacious lobbies • Auditorium w/ event space

Great opportunities! What’s the problem?

Director of Development

not a soul

student assistant

• New building, new spaces, new uses• No staff for galleries, exhibits and events • Marching orders: fundraising! (not events) • Librarians unsure of new roles

• Budget cuts in 2008 • And again in 2011

The Development Director’s Dilemma, cont’d

Solution: start small

1. Identify motivated individuals• Librarians and staff, anyone interested• Alumni with art expertise • Friends of the Library

2. Partner with other campus units3. Commit to marketing/communications - PT4. Hire graphic designer (student!)5. Take advantage of every opportunity

Identify motivated individuals

Identify motivated individuals

Identify motivated individuals

Identify motivated individuals

Identify motivated individuals

Partner with campus groups

Partner with community groups

Take advantage of every opportunity

University of Nevada, Reno Range Club presents

Will Roger Burning Man Project Founding Member and Director of Nevada Relations

Free Presentation: Managing Black Rock City and the Spread of Its Culture

Thursday, Feb. 20, 2014, 7 p.m. Wells Fargo Auditorium Mathewson-IGT Knowledge Center University of Nevada, Reno

Seating is limited; reservations required For reservations and information: http://www.cabnr.unr.edu/burningman/ or 775-200-5666

Held in cooperation with Burning Inquiry, a program of the Mathewson-IGT Knowledge Center

If you have any comments or want more information about the University Libraries and the Mathewson-IGT Knowledge Center, please e-mail Millie Mitchell: mimitchell@unr.edu.

Solution: start small

1. Identify motivated individuals2. Partner with other campus units3. Commit to marketing/communications - PT4. Hire graphic designer (student!)5. Take advantage of every opportunity

DeLaMare Science & Engineering Library

DeLaMare Library, Spring 2010

DeLaMare Library, Spring 2010

Enter: Tod Colegrove, change agent

Flash-forward 3 years,a tour of the library 2013…

Typical day on the top floor

DeLaMare photo credits, Nick Crowl and Tod Colegrove

Across the 2nd floor

DeLaMare photo credits, Nick Crowl and Tod Colegrove

Ground floor

DeLaMare photo credits, Nick Crowl and Tod Colegrove

And on the Lower Level (basement)

Lego Mindstorms, Arduinos, etc

DeLaMare photo credits, Nick Crowl and Tod Colegrove

Collaboration, discussion, engagement

DeLaMare photo credits, Nick Crowl and Tod Colegrove

Culture shift

Extraordinary people required

Radical collaboration

•Spaces, furnishings, tools•Service models•Faculty/student engagement•Community outreach•Wow factor

Wow factors: a Burning Man art car

Print services: paper or plastic?

Ben King, Chemistry faculty

“one of the very hard things about teaching chemistry is explaining that molecules have shape. This basically removes that obstacle ... so it will change how we teach chemistry and how we look at molecules on a daily basis. It's also just plain fun."

Photo by Tod Colegrove: Photo of King by Jason Hildago from Engadget:http://www.engadget.com/2012/10/19/reshaping-universities-through-3d-printing/

“Bridgewire” collaboration

Photo by Nick Crowl: http://www.flickr.com/photos/dstl_unr/

Knowledge Center & DeLaMare 6 years later

• Culture shift• Strong partnerships with campus and

community • Prominent place in recruiting, community

events and even national press• Creating pipelines to new donors• On the president’s agenda

Questions?

Mathewson-IGT Knowledge Center | DeLaMare Science and Engineering Library University of Nevada, Reno kray@unr.edu | mmitchell@unr.edu

Questions?

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