kc tec presentation - optima seo

Kyle Claypool, CEOOptima Worldwide

•Built first computer at age 13•BS from Illinois (UIUC)•Worked at Natl. Center for Supercomputing Applications (NCSA)•WorldSkills Website Design Technical Expert and Judge for USA (2010-Present)

• Search Engine Optimization:• Making sure customers can find you online!

• More site traffic = more customers!

• 42% of people click on the #1 search result

• Not on page 1? You’re invisible…

• 57% of B2Bs say SEO makes the biggest impact on lead gen Average click percentages for top

10 search results

• Keywords, keywords, keywords!

• Primary Keywords should appear:• In page title• In page headers• In navigation links

• In bold text• In web address and

file names

Can you guess what this company is selling?

Events

Recipes

Video

People

Reviews

• What words are you using on your site?

• Google determines your “neighborhood” based on links• Anchor text – what do the links say about you?

• Ideally, anchor text should highlight your target keywords, not just your company name or logo.

• Know Your Customer• How do they search?• What sites are

referring them?• What are they really

looking for?• Are some keywords

attracting the wrong audience?

• What personal information can you gather about them?

• Know Your Competition• What keywords are they using? AdWords?• How do you match up for various search terms?• Who links to them?

KeywordMonthly Searches

Jan 2012 Google

Rankings

Apr 2012 Google

Rankingspie filling 110,000 - 15pastry filling 6,600 17 5cake filling 90,500 - 10almond filling 2,900 - 2baking fillings 1,000 - 2fruit filling 6,600 - 25almond cake 40,500 - 9almond paste 22,200 41 21baking recipes 1,000,000 - 47private label food 2,400 143 10

This client improved search traffic by 20% in first 3 months, moving many terms from not ranking at all to page 1-2 positions.

We expect exponential traffic growth as these terms break into the top of page 1.

Contact us for a free website evaluation.

Kyle ClaypoolOptima Worldwide913.735.6586

When you Google “web presence management,” we’re #1.

What’s your #1 goal?

www.optimaworldwide.com