kaznex invest intro for matrade
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KAZNEX INVESTKAZNEX INVESTTrade Promotion Organization ofTrade Promotion Organization ofTrade Promotion Organization of Trade Promotion Organization of
KazakhstanKazakhstan
MEIRZHAN MAIKENOVDeputy Chairman
October 10, 2011MATRADE, Kuala Lumpur
NATIONAL EXPORT & INVESTMENT AGENCY«KAZNEX INVEST» JSC
Ministry of Industry and New Technologiesof the Republic of Kazakhstan
www.kaznexinvest.kz www.invest.gov.kz
ContentKHAN SHATYRKHAN SHATYR
the the biggest tent in the biggest tent in the WorldWorld
Kazakhstan InsightKazakhstan GloballyKazakhstan’s Competitive PositionspChallenge for Kazakhstan’s EconomyForeign Trade of Kazakhstan
Processed ExportNational Export Development & Promotion SystemKAZNEX INVEST as a National TPOActivity of KAZNEX INVESTActivity of KAZNEX INVEST
Export TeamAnalytical ToolsExport Development ToolsExport Promotion Tools
How do we assess our efficiency?International CooperationKAZNEX INVEST & MATRADE P t hi
National Export & Investment Agency2
KAZNEX INVEST & MATRADE Partnership Designed by Lord Norman Foster
Kazakhstan Insight, 2010
Population: 16.5 mln (62nd in the World, 4th in the CIS)Muslims ≈ 70%, age of 15-64 ≈ 70%, urban ≈ 55%
2 h dArea: 2.7 mln km2 (9th in the World, 2nd in the CIS)87 cities (capital – Astana, largest – Almaty)
Key economic figures:1) GDP total (PPP): $197 bln (53rd in the World, 3rd in the CIS)
per capita (PPP): $12 000 (73rd in the World, 3rd in the CIS)annual growth: 7.3% (2010/09), 8.3% (ave. in 2001-2010)g ( ), ( )
2) Unemployment rate: 5.8%3) Inflation: 7.8%4) Foreign trade turnover: $90 6 bln (61 2% in GDP current prices)4) Foreign trade turnover: $90.6 bln (61.2% in GDP, current prices)
export: $59.8 bln (40.4%), import: $30.8 bln (20.8%)5) FDI inflow: $17.4 bln; $114.1 bln & 20% ave. annual growth in 2001-2010
National Export & Investment Agency3
Source: KazStat, National Bank of Kazakhstan (FDI), IMF (GDP)
Kazakhstan Globally
1Singapore
Ease of Doing Businessrank
1Hong Kong
World Competitivenessrank
1Switzerland
Global Competitivenessrank
2
3
21
Hong Kong
New Zealand
Malaysia
2
3
16
USA
Singapore
Malaysia
2
3
21
Singapore
Sweden
Malaysia
59
65
68
79
Kazakhstan
Turkey
Belarus
Chi
36
39
42
44
Kazakhstan
Turkey
Italy
B il
26
59
66
72
China
Turkey
Russia
K kh t79
123
127
China
Russia
Brazil
Source: Doing Business 2011, WB
44
49
57
Brazil
Russia
UkraineSource: IMD World Competitiveness Yearbook ‘11
72
82
85
Kazakhstan
Ukraine
ArgentinaSource: Global Competitiveness Report 2011-12, WEFg ,
According to DB’11 Kazakhstan leads TOP 10 reformer countries
p p p ,
12
69
Hong KongSingaporeJapanMalaysia
Source: Heritage Foundation
Index of Economic Freedom 2011 (among the Asia-Pacific region)
rank
KZ scores increased by 20%
National Export & Investment Agency4
911
a ays aKazakhstan
KZ scores increased by 20% in 2001-2011
Kazakhstan’s Competitive Positions
96Finland
Political Stabilityscore (0-100)
1Brunei
Macroeconomic Environmentrank
1Norway
Social Capitalrank
93
92
90
70
Switzerland
Norway
Singapore
K kh t
2
8
10
Kuwait
Hong Kong
China
2
3
18
Denmark
New Zealand
Saudi Arabia
70
66
65
57
Kazakhstan
France
Italy
Belarus
18
29
44
69
Kazakhstan
Malaysia
Russia
T k
33
35
53
54
Kazakhstan
Spain
Russia
Si57
47
22
Belarus
Malaysia
Russia
Source: Worldwide Governance Indicators ‘09, WB
69
83
112
Turkey
France
UkraineSource: Global Competitiveness Report ‘11-12, WEF
54
90
108
Singapore
Malaysia
TurkeySource: Legatum Prosperity Index Report 2010p p g p y p
82,173,8
65,150,5
KazakhstanOECD
Europe and Central AsiaMalaysiaSource: Human Development
Population with at least secondary education (% ages 25 and older)
%
National Export & Investment Agency5
50,522,3
MalaysiaTurkey
Source: Human Development Report 2010, UNDP
There is no alternative except There is no alternative except economic diversification
H E N lt N bH.E. Nursultan Nazarbayev
National Export & Investment Agency6
Challenge for Kazakhstan’s Economy
18115
Strategic goals: 7% average annual growth of GDP in 2011-1512.5% share of processing industry in GDP till 2015
16,4
113,5109,8 109,3 109,6 109,7 110,7
108,9107,3 16
18
110
115% %
14,5 14,2
13,3103,3
101,2 14
100
105
12,011,6 11,5 11,8
10,911,3 12
95
100
10902001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Share of processing industry in GDP GDP annual growth
National Export & Investment Agency7
Source: KazStatShare of processing industry in GDP GDP annual growth
Foreign Trade of Kazakhstan
Strategic goal: in 2014 – 40% share of processed export in total volume
30 7100 %bln $ Foreign trade 2010, $ bln
71,2
28,029,3 30,7
28,2 27,8 27,727
30
80
$
59,830,8
Export Import
47,843 2
59,8
21
2460
43 3Primary export
27,8
38,243,2
18
21
40 16,6
43,3
Processed export
Primary export
15202005 2006 2007 2008 2009 2010
Export, bln USD Share of processed export in total volume, %
Focus group of KAZNEX INVEST ($2.3 bln)food industry, chemistry, machinery, metallurgy, tanning, pulp-and-paper industry, textiles, construction materials, mineral products, shoes
National Export & Investment Agency8
Source: KazCustoms, KAZNEX INVEST estimate
Processed Export, 2010
2 123Uranium
TOP10 processed export productsmln USD
537 Wheat flour
Focus group’s TOP10 processed export productsmln USD
1 850
1 392
553
Copper cathode
Ferrochrome with > 4% carbon
Zinc
151
108
80
Copper wire
Yellow phosphorus
Fish filetProcessed export’s destination
l $ l553
553
537
Zinc
Propane liquefied
Wheat flour
80
58
47
Fish filet
Roller bearing
Tanned cattle leather
mln $ % in total
China 3 293 19,9Russia* 2 486 15,0Switzerland 1 149 6,9
410
403
352
Aluminum unalloyed
Aluminum oxide
Half-finished products form iron and steel
40
34
32
Sodium triphosphate
Cigarettes
Chromium trioxide
UK 899 5,4Turkey 790 4,8Iran 732 4,4German 724 4 4
282Butane liquefied 21 Sodium dichromateGermany 724 4,4USA 688 4,2Uzbekistan 645 3,9Belarus* 246 1,5
National Export & Investment Agency9
Source: KazCustoms, KAZNEX INVEST estimate*In Customs Union with Kazakhstan since the middle of 2010
W h t t k th We have to stake on the manufacture oriented to final production export
National Export & Investment Agency10
f p p
H.E. Nursultan Nazarbayev
National Export Development & Promotion System
MINISTRY OF INDUSTRY AND NEW TECHNOLOGIES (Minister is also Vice PM)
Exporters’ Council (troubleshooting)
KAZNEX INVESTNational TPO since 2008
K E tG t (i f t d t dit )KazExportGarant (insurance of export and export credits) & National development institutions (DBK, IFK, NIF)
P i tI t ti l Chamber of Commerce and Industry (special law)
“Atameken” National Economic Chamber and other business associations
Private sector
Representation Network of KAZNEX INVEST
Diplomatic and trade representatives abroad
InternationalNetwork
Export promotion oriented amendments (2011) to the Law on Trade Regulation (status, goals and tasks
f ti l TPO i i t t )
Export 2020 - Governmental program with main measures on processed export
d l t d ti
and other business associationsabroad
National Export & Investment Agency11
of national TPO, economic instruments) development and promotion
KAZNEX INVEST as a National TPO
State mandateState mandate- Ministry of Industry and New technologies is a sole shareholder- Main governmental institute on processed export development
and promotion since 2008- Totally financing from the state budgety g g- Services are free of charge
Strategic roleStrategic roleStrategic roleStrategic role- Participant of the State Program for Accelerated Industrial-
Innovative Development of Kazakhstan till 2015 (including Export 2020)(including Export-2020)
- The main goal is not to gain profit, but to implement strategic tasks of the State ProgramO t f th NEDPS
National Export & Investment Agency12
- Operator of the NEDPS
Activity of KAZNEX INVEST
EXPORT TEAM INVESTMENT TEAMEXPORT TEAM INVESTMENT TEAM
SERVICE SUPPORT SEARCH FOR FOREIGN INVESTORSFOR EXPORTERS FOREIGN INVESTORS
(greenfield FDI)
FINANCIAL SUPPORT FOR EXPORTERS
(Export Grants)
SERVICE SUPPORT FOR INVESTORS
(total accompanying)(Export Grants) (total accompanying)
National Export & Investment Agency13
Export Team
Analytical Platform- Identification of ready to export productsy p p- Investigation of global trade- Assessment of perspective global export niches for national productsExport DevelopmentExport Development- Improvement of exporters’ competence on global trade- Assessment of export readiness of Kazakh companies- Encouragement of processed export via the Export Grants- Troubleshooting through the Exporters’ Council under the MINTExport Promotionp- Search for perspective foreign buyers of Kazakh products- Collecting the “Buyers List”
Matchmaking: trade missions “Buyers & Sellers” meetings exhibitions
National Export & Investment Agency14
- Matchmaking: trade missions, Buyers & Sellers meetings, exhibitions
Analytical Tools
Trade Performance Index
l i f K kh t ’Optimal directions for export extensionPerspective export niches by products
Macro level
analysis of Kazakhstan’s foreign trade and world trade
Perspective export niches by productsBasis for export promotion tools
Country Overviews
information about trade partner countries (34)
Exporting Guide
annual publications with whole country information (14)countries (34)
Brief Analysis
country information (14)
Micro levelBrief Analysis
micro marketing research 1 product – 3 countries (36)
Indicators for exportersImprovement of individual export strategiesMethodological assistance for companies
National Export & Investment Agency15
Export Development Tools
Main task is to extend a coverage of state support for Kazakh companies producing processed goods and to stimulate further export activity of current exporters
Exporters Databasemore than 1500 companies
regularly receiving our
Training programsmore than 170 specialists from around 80 companies
Instructive materialsmore than 20 publications: marketing, standards, risks, g y g
servicesp
completed the coursesg
tariffs, packaging, etc.
Inquiry processing
1 2 3
Troubleshooting Packaging issuescollect and process different inquiries from Kazakh and
foreign companies4
assistance in problem solving by means of Exporters’
Council or independently5
assistance in creation of packaging infrastructure via
Packagers Association6
Ideology of export orientation
new export oriented mentality via mass media7
Stimulation of export activitySince 2010 new tool of financial support has been applied.
Reimbursement of a part of exporters’ expenditures spent for foreign markets penetration (registration, certification, branding, etc.)
8 NEW
National Export & Investment Agency16
via mass media7 p ( g , , g, )
Export Promotion Tools
Main task is to assist Kazakh exporters in foreign markets penetration and to demonstrate the reality of processed goods exporting
Trade missions abroad12 TM in 10 countries:
Korea, China, India, Romania,
“Buyers & Sellers” meetings
6 B&S meetings in 4 cities of
Exhibitions abroadmore than 80 Kazakh
companies participated in exh. Iran, Russia, Central Asia
6 B&S meetings in 4 cities of Kazakhstan
p p pmainly in CIS countries
Trade marks promotion
1 2 3
Humanitarian E-commerce NEWNEW
presentations & promo-actions of Kazakh production
& sectoral brands abroad4
procurements (HP)promotion of Kazakh products
into the HP market5
assistance in exporting through the international
e-trade platforms6
Buyers Listdisseminating info on Kazakh
production & collecting perspective buyers list7
Export contractsconcluded with assistance of KAZNEX INVEST in 2009-10
$340 mln
!Logistic routesestimation of optimal logistic
routes for export from Kazakhstan8
National Export & Investment Agency17
p p y7 $340 mln8
How do we assess our efficiency?
Strategy of KAZNEX INVEST for 2011-15- integrated with all state strategic documents: Strategy 2030,
Strategic Plan 2020 Industrialization Program 2010 14 Export 2020Strategic Plan 2020, Industrialization Program 2010-14, Export 2020- identifies mission, vision, strategic activity directions, goals, tasks,
performance indicators, risks of the Agency, etc.
Measurable performance indicators (productivity & costs)- 111 indicators of direct result- 10 target indicators of final result
Export contractswith KAZNEX INVEST assistance in 2009-10
$340 mln
$1 from state budget ensured export contracts for
$50$
Export volumecosts of which were refunded by KAZNEX INVEST in 2010
$293 l
$1 from state budget covered with state support export for
$300
National Export & Investment Agency18
$293 mln $300
International Cooperation as a factor of efficiency improvementas a factor of efficiency improvement
The aim is to:
scrutinize and apply TPO’s best practice through technical assistance projects, studyscrutinize and apply TPO s best practice through technical assistance projects, study courses, internship programs and information exchange;
improve positive image of the Agency, build up well-known “Made in Kazakhstan” brand;
extend Agency’s opportunities on interaction with foreign buyers of Kazakh production;extend Agency s opportunities on interaction with foreign buyers of Kazakh production;
expand Agency’s activity in the region of Customs Union, Central Asia, as well as China, Iran, Iraq and Afghanistan: trade facilitation, representation of regional interests, common projects within the region.p j g
Our partners are: ApexBrasil
JEDCO
Kazakhstan-Malaysia Chamber of Commerce
ITC
ICDT JEDCO
KOTRA
JETRO
ROTOBO
Federation of Korean Industries
and others…
ICDT
IGEME
DEIK
A t d
National Export & Investment Agency19
ROTOBOAustrade
KAZNEX INVEST & MATRADE Partnership
Possible ways
Foreign trade with Malaysiamln USD
Possible ways of collaboration between:
exchange information on potential trade partners (from Kazakhstan and Malaysia) analytical reviews results of
2009 2010
Export to Malaysia 0.4 0.5
Import from Malaysia 69.0 77.1Source: KazCustoms
&
Kazakhstan and Malaysia), analytical reviews, results of market research, state regulatory measures, news;
share experience on trade promotion and development issues through presentations, seminars, training, study
Rise
Maize
Perspective export products from Kazakhstan to Malaysia
courses, internships, sharing methodological materials;
support trade promotional activities in Kazakhstan andMalaysia, such as trade missions, training tours for entrepreneurs business forums exhibitions and fairs;
Maize
Wheat flour
Aluminum unalloyed
Rolled iron and steelentrepreneurs, business forums, exhibitions and fairs;
cooperate within the international trade organizations.
Copper alloys
Parts of taps & valves for pipelines
Overhead type cranes
Transportation with ICE
National Export & Investment Agency20
pSource: ITC, Trade Map
TERIMA KASIH TERIMA KASIH ATAS PERHATIAN ANDAATAS PERHATIAN ANDA!!ATAS PERHATIAN ANDAATAS PERHATIAN ANDA!!
www.kaznexinvest.kzwww.kaznexinvest.kz2525 S kS k St A t K kh t | 7 (7172) 79 93St A t K kh t | 7 (7172) 79 93 939325 25 SyganakSyganak Str., Astana, Kazakhstan | +7 (7172) 79 93 Str., Astana, Kazakhstan | +7 (7172) 79 93 9393
www.welcometokazakhstan.com
NATIONAL EXPORT & INVESTMENT AGENCY«KAZNEX INVEST» JSC
Ministry of Industry and New Technologiesof the Republic of Kazakhstan
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