katrina greeves

A social advantage:providing exceptional customer service online.

How to get a social advantage:

1. Listen proactively & respond

2. Create valuable conversations

3. Commit for the long haul

Who’s listening?

Photo by Nelson Mouellic, World Nomads Travel Photography Scholarship Winner 2009

SOURCE: Source: 2009 UK Tealeaf Survey of Online Consumer Behaviour, conducted by Harris Interactive

See full twitter conversation using www.twonvo.com

follow @qftravelinsiderMonitor http://travellr.com

Invest in the right people.

Listen & respond proactively.

Photo by Trent O’Donnell, World Nomads Flickr Group Member

Create valuable conversations

follow http://twitter.com/garyveeSee more http://tv.winelibrary.com

(We’ve) seen increased traffic and participation online since we started focusing on social media

We're actually booking significantly more trips with guests who have found us online…

The biggest time commitment is simply generating quality content for our blog each day.

Andrew Bennett, Deneki Outdoors

http://blog.deneki.com/http://www.deneki.com/

SOURCE: Top Secrets: 7 Common Mistakes Businesses Make When Going Online Page: 17 www.travelonlinepartners.com

Solve the problem in public … I promise you that you’ll see a positive response from that.

(Chris Brogan)

Create & share interesting stories.

Build trust: be authentic.

Presentation Title Text

Commit for the long haul

Photo by Nelson Mouellic, World Nomads Travel Photography Scholarship 2009

Image courtesy of birgerking in Flickr

Commit to a long term, social strategy.

‣ Deliver great service, every time.

‣ Listen & respond proactively.

‣ Encourage & contribute to conversations.

‣ Commit to a long term strategy.

What will you do?

Photo by Mike LeeWorld Nomads Community Member

Special thanks to:

‣ @andrewhayes Travelonlinepartners.com

‣ @xebidy Travelgeneration.com

‣ @aussie_ian Travellr.com

‣ @jessedee GlobalGossip.com

‣ @samdaams Travellerspoint.com

Social media useful links:

1. How to: tips for small businesses in travel,

Social Media Starter Moves for Tourism, social media tips & tricks in depth

2. Who? Choosing the best people in your business to connect through social media.

3. Listen well: tools to track conversations include Google alerts or social mention. Low cost tools include trackur and postrank analytics.Others radian6, spiral16 and scoutlabs

4. Which social network? Global analysis of social networks by demographics

5. Managing your response: make every interaction count (how to managing what you say on social networks)

6. Learn from others’ mistakes

WorldNomads.coma part of every adventurous travellers journey.

Katrina GreevesPartnership Manager – Asia Pacific

katrina.greeves@worldnomads.comSkype: KatrinaGreeves

Tel: +61 2 8263 0426Twitter: @k_nomad