katie cline, joe callahan, eunbyul ahn, brigid mcmanamon shah badshah, & jessica schneider
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Katie Cline, Joe Callahan, EunByul Ahn, Brigid McManamon
Shah Badshah, & Jessica Schneider
Who is Coca-Cola?• Located in Atlanta, GA• In over 200 countries with 55,000
employees• 10,400 employees in US• One of the top 50 companies for
minorities
History of Coca-Cola• History
– Founded in 1866 by John Pemberton
– Forming a product– Frank Robinson – Coca-
Cola– 9 glasses per day– 1887: 5 cents per glass
• Today• 1.3 billion beverage
servings sold everyday
Board of Directors• E. Neville Isdell –
Chairman of Board• Herbert A. Allen – Pres. &
CEO• Ronald W. Allen• Cathleen P. Black• Barry Diller • James B. Williams
Board of Directors• Donald R. Keough• Donald F. McHenry • Sam Nunn• James D. Robinson III• Peter V. Ueberroth
Mission and Vision• Mission
– To refresh the world– To inspire moments of
optimism– To create value and make a
difference• Vision for Sustainable Growth
– Profit– People– Portfolio– Partners– Planet
Values
• Leadership• Passion• Integrity• Accountability
• Collaboration• Innovation• Quality
“We are guided by shared values that we will live by as a company and as
individuals”
Type of Corporation• Coca-Cola – Parent Company• Subsidiary companies
– Barq's– A&W– Dasani– HI-C– Minute Maid– SPRITE– Nestea– Powerade
Responsibility to Customers– Benefit and Refresh everyone it touches– To make and create quality products– Support Physical Activity– Build trust with consumers– Respect customs/cultures of consumers– Promote good nutrition – Want to listen to customers opinions
about advertising– Provide healthy products to consumers
Corporate Citizenship• Water
– supporting the protection of watersheds in water scarce communities where we operate
• Health & Wellness– expanding beverage portfolio to meet
changing nutritional and lifestyle needs • AID/HIV in Africa
– making prevention programs and treatment available
Major Competitors
• Coca-Cola vs. Pepsi
• Top soft drink company
• Owns 4 out of 5 major soda companies
Stock• Symbol: KO• Shares Out:
2,367.88 million• High: 41.43• Low: 41.08• Fortune 500
– Rank of corporation – 89
– Coca Cola Enterprise is ranked at 120
YTD stock chart: H & L
Products• Wide variety of
products all around the world
• Sells non-alcoholic beverages
• Many products that are not in this country
Sales•Net Operating Revenue:
$23,104 Million Yr end Dec. 31 2005
•Net Income: $4,872 Million•Sells to more than 200
countries•Coca-Cola approx 55% of
total gallon sales
Franchising• Only franchises bottling
plants• Who owns what?
– The franchisee owns everything but the syrup– Co-shares advertising expense
“In the News”
• This December a new slogan was unveiled
• Olympic Games Sponsor
• Blak the latest product out on the market
“In the News”• Coca Cola is
about to hold a contest for the 2006 World Cup
•Vault - New energy drink/hybrid soda
Resources• http://www2.coca-cola.com/ourcompany/manifesto_mission.html• http://money.cnn.com/quote/quote.html?pg=qu&sid=1272&symb=K
O&time=1yr&uf=0• http://www.cbsc.org/servlet/ContentServer?
cid=1102594899084&pagename=OSBW/CBSC_WebPage/CBSC_WebPage_Temp&c=CBSC_WebPage
• http://www2.coca-cola.com/investors/pdfs/10-K_2005/Coca-Cola_10-K_Item_06.pdf
• http://www2.coca-cola.com/ourcompany/board.html• http://www2.coca-cola.com/heritage/ourheritage.html• http://en.wikipedia.org/wiki/The_Coca-Cola_Company • www.cocacola.com
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