katerina zourou - web2learn - ka2 network language learning and social media: 6 key dialogues

Input from an LLP projectKA2 network Language Learning and

Social media: 6 key dialoguesKaterina Zourou

This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu

Web2LLP pilot session 3Managing and measuring a project’s

social media presence

Some practical advice built on experience gained through

• KA2 network

• KA4 project

Not a social media expert Provide some realistic and adaptable solutions in

line with the LLP context

More advice by LLP project managers

Originality of an LLP project

• Short duration (up to three years)• Consortium built on expertise on a topic• Multilingual character

=> How to cope with these issues?

Managing the social media presence of your LLP project

2 dimensions

Human resources Time

• Identify members of the project team willing to engage with SM and people eager to learn from the process of engaging with SM (a project as a learning process)

• Get your project partners to see the added value of SM applications in their own context

Managing human resources efficiently

Managing human resources efficiently (2)

• LS6 network experience: a rotation system Sharing responsibility Building a common understanding of difficulties and

added value of digital communication Building shared ownership Learning together

• If very few people are willing to get involved:reduce SM presence to the minimum?

• Use a social media editor (Hootsuite, Tweetdeck) In LS6 and Web2LLP projects: TweetdeckAdvantages:• Collect valuable information streams without needing to

be on SM 24/7• Schedule your posts ahead of time (like setting an alarm

clock)• See who addresses you on social media• Post information updates to more than one SM tool (use

with caution!)

Managing social media tools efficiently

‘Best time to tweet’ feature(Example of the SocialBro dashboard for the LS6 network)

Scheduling a tweet (on Tweetdeck)

Scheduling a tweet (2)

Measuring the social media presence and demonstrating it to official LLP reports

12

Demonstrating your digital footprint

• Gain in visibility of dissemination efforts• Gain in terms of transparency both internally

and externally (accountability)• Be in line with current interaction and

communication means, reaching target groups in more efficient way

13

Some advice

LLP reports have a predefined structure Keep the most important information for the report and annex secondary information Link data of your SM presence with your project goals

Demonstrate how social networking tools helped you reach your target audience and engage with it (VS statistics for statistics).

14

Google analytics to give insight to the digital footprint of an LLP project

15

Geographical coverage

Advice: set indicators regarding impact from the start 16

Examples of indicators regarding(social media) impact

17

(Frequency, reach, engagement with target groups)

Thank you!

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