kate day's presentation at news:rewired - connected journalism

Community engagementWho are you talking to?

@Kate_Day, Social Media and Engagement Editor

Why engage?

● Understand our audience

Why engage?

● Understand our audience

● Loyalty

Why engage?

● Understand our audience

● Loyalty

● Audience growth

Why engage?

● Understand our audience

● Loyalty

● Audience growth

● Storytelling

Why engage?

● Understand our audience

● Loyalty

● Audience growth

● Storytelling

● Another channel to sell

How do readers want to engage?

'Listening' to data

'Listening' to data

'Listening' to data

Making your own luck"Hey Kate, mini scoop and relevant to tmrw's big speech. S Hilton inspired magic - youngsters filmed free running in downing street. Will be played before Cam tmrw. A"

Making your own luck"Hey Kate, mini scoop and relevant to tmrw's big speech. S Hilton inspired magic - youngsters filmed free running in downing street. Will be played before Cam tmrw. A"

Making your own luck"Hey Kate, mini scoop and relevant to tmrw's big speech. S Hilton inspired magic - youngsters filmed free running in downing street. Will be played before Cam tmrw. A"

Making your own luck"Hey Kate, mini scoop and relevant to tmrw's big speech. S Hilton inspired magic - youngsters filmed free running in downing street. Will be played before Cam tmrw. A"

Photo: Somewhereto_ on Flickr

Thank you!

kate.day@telegraph.co.uk

@kate_day