karl blanks - the mobile goldrush: why mobile is now the biggest opportunity. and how to create...
Post on 12-Apr-2017
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TheMobileGoldrushWhy mobile is now the biggest opportunity.And how to create mobile websites that dominate your market.
Dr Karl Blanks, Conversion Rate Experts (conversion-rate-experts.com)
What you'll get from this presentation
How we helped grow a company by 470%—by optimizing for mobile
Why mobile visitors aren’t just desktop visitors on a smaller screen
The best tools for mobile CRO
How I knowthe following techniques
will work for your business
We have designed pages for more top-500 websites than any other company…
This will work for your business
80+ different verticals
Thousands of experiments
Measurably grown hundreds of businesses
Generated billions in revenue
Clients in 9 languages in 23 countries
Mobile is the newinternet ecosystem
Thirty years of the PC
Mobile is taking over5 times faster growth
Over a third of Black Friday sales
Mobile doesn’t just mean“smaller screen”
Some people are“mobile people”
Some mobile visitorsare “desktop people”
in mobile mode
Mobile usersface challenges
Mobile is harder
…which makes mobile a huge opportunity
The mobile traffic is fine; it’s the mobile websites that don’t convert
Companies are ignoring mobile traffic because it doesn’t convert
There will be winners and losers
How we helpedgrow a company by 470%
in a year
Understandingyour (mobile) visitors(particularly the non-converting ones)
Understandingyour (mobile) visitors(particularly the non-converting ones)
Psychogram: Forming the “mental shopping list”
Psychogram: Forming the “mental shopping list”
Amplifyand makeprominent
Removeandcounter
Psychogram: Forming the “mental shopping list”
“What were the main reasons you chose this service?”
“Why did youvisit the site?”
“Where did you first hear about us?”
“What’s stopping you from proceeding?”
Amplifyand makeprominent
Removeandcounter
Surveyed mobile visitors (Qualaroo, Hotjar)
Surveyed existing customers(Google Forms, Survey Monkey, SurveyGizmo)
On-page analytics and heatmaps(Crazy Egg, Hotjar, ClickTale)
Usability testing (yourself, UserTesting, LookBack)
Following the customer journey
Method marketing
Some of the experimentswe designed
We've tested over 100 different Facebook ads
Reduced the average cost of a site visit by 33%
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Description
Headline
We redesigned landing pages (InVision, Verify)
78% increase in customers (Optimizely)
Combined they generated 191% more customers
+
Carried out direct mail A/B-testing (11% increase)
Get free access to the same information that’s read by companies like Apple, Amazon, Facebook, Dropbox and Google.
conversion-rate-experts.com/learning-zone
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