kairos future - nofimakairos future group consumer, marketing and innovation leadership, work and...

Kairos FutureConsumer, Marketing & Innovation

Ph.D & Director

Pernilla Jonsson

+46-705-522504

pernilla.jonsson@kairosfuture.com

F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION

Kairos Future Group

Consumer, marketing and innovation

Leadership, work and change

Society and general future

Future-Research based Foresight

Strategy-TAIDA Future based

Business development

Action-Strategy enforcement

F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION

F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION

KAIROS FUTURE GLOBALLY

F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION

Consumer foresight - is that possible?

F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION

Trend Management Process

START

KOMMUNIKATION •Årlig presentation•Workshop

FÖRANKRINGAPPLICERING

KONCEPTLAB

STRATEGILABBÖR

VILLKAN

MATCHNING

AFFÄRSUTVECKLING•Framtidkoncept•Affärsplaner

”FRAMTIDSGRUPP” UNDER LEDNING

AV KAIROS

INSAMLING

OMVÄRLDSSPANINGTrender påverkar Köpcentermarknaden•Framtidsgrupp•Kairos TrendWatch

NÄRVÄRLDSSPANINGTrender på KC-arenan•Framtidsgrupp•Kairos Trendwatch

STRUKTUR & TEKNIKPLATTFORM

FRAMTIDSSCENARIOS

ANALYS & GESTALTNING

KONSEKVENSANALYS•Trend &Scenarioimpact•SWOT-analys•idégenerering

FÖRDJUPNING & ANALYS•Drivkraft, samband•Aktörsanalys

PLAN FÖR KOMMANDE TMS

REVISION UTV.PLAN•Strategi •Affärs•Koncept

UTVÄRDERAPLANERA

F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION

Trend management systems (TMS):

“One of the greatest risks with trends is that there is an incredibly vast range of interesting information, with Kairos Futures TMS you get help to focus on the most important trends for the organization, how they will affect the company and create a concrete action plan to meet the upcoming changes in the best way.”

Sofi Randén, Consumer Insight Manager, Kraft Foods

F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION

F U T U R E • S T R A T E G Y • A C T I O N

F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION

F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION

Multiideality is key!

CONSUMER TRENDSSOCIOLOGYMARKETINGMEDIA

MEGATRENDSECONOMICSTECHNOLOGY

MICRO TRENDSSTATISTICSETNOGRAPHYNETOGRAPHY

Scenarios

20142007Tid

BetaldBredd

Gratis åt massan

Gratis till mig

Kvalitet för mig

Gratismedia

Tidskonkurrens

MultikommunikationSen-debutDeltagarsamhället

“Säker utveckling” (trender)

“Osäker utveckling” (Scenarier)

SWOTSWOT

F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION

Workshop Stockholm

• 26 November 2009• Half-day ws• Preliminary results

presented and discussed• Young consumers - VOC in

workshop• Areas of interest for

innovation

F U T U R E • S T R A T E G Y • A C T I O N

Avslutning!