jw marriott kuala lumpur
Post on 30-May-2015
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MarketingRestructure
ProposalLaith Eid, MBAMarketing Manager – Ketab Technologies
1999
85$ Million
Rooms
419
Meeting Rooms
20
Problem Statement
Tourists
25 m Hotel
s
12 5
Target Market
Bu
sin
essm
enVis
iting
Ku
ala
Lu
mp
ur
Fam
iliesS
tay L
uxu
ry
Hon
eym
oon
er
sLove M
em
orie
s
Marketing Strategies
Product
Luxury
Room
LocationShopping
Mall
Private Breakfast
Free Internet
ExpressLaundry
Valet Parking 24/7
Room Service
Private Taxi
Business Center
Event Hall
Travel Desk
Airport Desk
Price
Walk-in
Group Rate
Travel AgencyOnline
High Rate
Fit Rate
Contract Rate / Discount
Normal Rate / Sessional
Place
Dire
ct: W
alk-in
/ Onlin
e O
nlin
e A
gent
Travel A
gent
Airlin
es
Promotion Solution
Rewards Card _ Campaign
Rewards Card
Collect Points (Free Card)
Free Tours No
Hidden Fees
Priority Check In
(VIP)
Late Check Out
Free Nights
Free Upgrade
Free Internet
Free Meals
SPA Discount Voucher
Special Gifts
Airport Transfer
Offer Price
Priority Booking
Ads _ Story Pe
rfec
t cou
ple
Ppr
epar
ing
to tr
avel
Plan
e La
ndin
g
JWM
Log
o in
Lux
ury
Car
Hap
pine
ss a
t Res
ort
JWM
Rew
ord
Card
Feel Priority / VIP
Did
you
brin
g: P
assp
orts
&
Tic
kets
…..
And
Ads _ Channel Re
gion
al T
V
Airp
ort (
Dub
ai, K
LIA…
.)
Dire
ct P
rom
otion
(R
oom
/Onl
ine)
B2B
Prop
osal
(Ban
k –
Offe
r)
Offl
ine
Ads
Feel Priority / VIP
Airli
nes
Ads
Promotion
- Free Tickets - Free Room- Free Tours - Free Transportation
Book & Win
Offer
Discover Kuala Lumpur
Promotion B2B B2C
JW Marriott Meeting Exhibition
Sponsorship Travel Event Sponsorship
Sponsorship / Event
Promotion Embassy, Corporate & Wedding Event
PR / CSR
PR
CSR
Hotel Agreement (Government & Partners)
Cultu
re
Enviro
nm
ent
New Services & Offers
People
Service Steps
Process
Physical Environment
Thank you
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