justin segall (simple energy) - conférence technoark 2013

Confidential and ProprietaryPrepared for TechnoArk Conference

Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

Changing how millions of people save energy.

Confidential and Proprietary

• The (un)Engaged Customer

• The Motivational Challenge

• How Simple Energy Engages and Motivates Customers

• A Vision for the Future

Agenda

Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com3

“Energy efficiency isn’t just the low hanging

fruit; it’s the fruit laying on the ground”

We’ve piled up a lot of sticks

But We Forgot Something

14,198

1,9201,584

Average number of minutes spent by Americans per year

Facebook

s/year)

Religious Activity Playing SportsWatching the #1 Movie in Theaters

TwitterInteracting w/

Utility

Energy has become “back of mind” for nearly all customers

Change your light b

Switch pricing plans!

SMART GRIDSMART GRIDSMART GRID

UTILITIES

CUSTOMERS

“CityVille IsAMAZING!”

Breaking through barriers of consumer indifference takes engaging customers in the ways they want to be engaged.

How are People Spending their Time Online?

1 - Social

2 - Games

3 - E-Mail

4 - Portals

18-215%

22-2914%

30-3921%

40-4920%

50-5923%

60+16%

Source: PopCap Study, 2010

Social Gaming Demographics

Users by Age Group

Contrary to common misconception, social gamers span age groups and demographics, with the average social gamer being a 43 year old woman. Social gamers map well to the target demographic for most EE programs.

Average Social Gamer:

43 year old woman

$$Would change how they use energy

Results

<5%of customers engaged

Achieve measurable and verifiable energy efficiency results

Increase program participation

Stimulate dynamic pricing

participation & load shifting

Improve customer satisfaction

Motivating people to save energy, now.

“Game Mechanics” are Behavior Motivators

Social Pressure FREE!!!

Social Comparison Accomplishments “Free Lunch”

Supersized Incentives

Social GameMechanics

CustomerEngagement

ProgramParticipation

Web Portal Mobile Social Messaging

The Platform For Customer Engagement

Sample Programs – SDG&E and Pepco

Customer Engagement• Energy Comparisons• Mobile, Web &• Social Media

Simple Energy Customer Engagement Platform

Energy Efficiency• Energy Competitions• Sponsor Communities• Behavior Change

Targeted Energy Services / Products• HAN Devices• Micro-Targeting

Energy Product Sales• Energy Saving Vehicle• Micro-Targeting

Time of Use and Peak Time Pricing/Events• “On Peak” Movement• Communities & Motivation

Analytics• Social Modeling & Segmentation • Energy Analytics & Performance• Real-Time Peak Time Results• Demographics & Deep Data• Big Data Analysis

Mobile Engagement

Vision for the Future

Motivating people to save energy, now.

5% reduction

100 COAL-FIRED POWER PLANTS

Changing how millions of people save energy.

justin segall (simple energy) - conférence technoark 2013

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