jump start your csr programs in 2016
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Jump Start Your CSR Programs in 2016
Webinar January 26, 2016
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Corporate Social Responsibility is the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large.
What is CSR?
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Why is CSR Important?• It’s good for the company• Key stakeholders expect and want it• Meets company goals• It’s the right thing to do
Source: America’s Charities Snapshot 2015
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Five Key Insights
2 Employee engagement is the foundation of CSR
1 CSR is evolving and changing
3 Volunteerism is the onramp to full engagement 4 Technology and Millennials are the key drivers 5 Change is necessary to move into the future
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Evolution of CSR
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Evolution of CSR
Answer: Everything changed!
• Stakeholder expectations
• Technology entered the market
• Millennials want change
• Companies are shifting resources to new activities
• AND the spectrum of activities of CSR keeps growing
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What changed?
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Key Components of a CSR Strategy
Volunteer
progr
ams
Employe
e givi
ng pro
gram
s
Alignm
ent w
ith sp
ecific
char
ities
Enviro
nment s
ustai
nment
initia
tives
Work-l
ife poli
cies i
mpactin
g employe
es
Corpor
ate gi
ving
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Source: AmeriGives CSR Benchmark Study 2015
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Poll Question
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What’s Important to Corporate Leaders
2 Ability to measure ROI
1 Provide year round opportunities to employees
3 Enable employees to give to personal causes4 Connect employees to signature causes
5 Engage employees with their peers
6 External recognition and awareness
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Employee Engagement is the Foundation of
Today’s CSR Programs
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Importance of Employee Engagement• 77% believe employee engagement is an important recruitment
strategy
• 84% agree that volunteer opportunities is an important way to engage employees
• 73% agree that employee engagement is an important retention strategy
Source: America’s Charities Snapshot 2015
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30% of companies feature charities in addition to United Way< 25% brand their campaign< 20% match payroll contributions< 10% of companies conduct an electronic campaign
65% feature charities in addition to United Way 60% brand their campaign40% match payroll contributions60% conduct an electronic campaign
93% feature charities in addition to United Way70% brand their campaign 63% match payroll contributions80% conduct an electronic campaign30% are incorporating social media tools into the giving program
77% say engagement is an important recruitment and retention tool 92% offer volunteer opportunities 62% offer release time 86% offer year round giving70% match payroll contributions60% are using social media tools in the giving and volunteer programs69% expect greater accountability from nonprofit partners
Evolution of Employee Engagement
2000
2006
2012
2015
United Way Choice Engage Align and Impact
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Emerging Strategies Driven by Trend
Millennials• Causes vs. organizations• Value time, talent, money and network• Promote their favorite cause among their peers and colleagues
Year Round• Open to giving and volunteering• Pulse points• Mini campaigns
Technology
•Employee generated content•Social media•Attractive as what is available outside the workplace•Connecting employees to corporate signature programs
Volunteerism
• Fastest growing component of employee engagement• Move from hands on to skills based• Social component• Transformational volunteerism
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Large Companies
2013
Large Companies
2015
Small to Midsize Companies
2015Year Round Giving 50% 85% 44%
Volunteer Opportunities 68% 92% 60%
Payroll Contributions 80% 88% 37%
Matching Gift Programs 70% 70% 28%
Differences Between Large and Smaller Companies
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Volunteerism is the Onramp to Full Engagement
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Currently OfferCompany sponsored volunteer programs that encourage employees to team with their peers 71%
Paid time off to volunteer 68%
Pro-bono and skills based opportunities 80%
Financial volunteer grants 70%
Mentoring programs 31%
Key Trends in Employee Volunteer Programs
Source: America’s Charities Snapshot 2015
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Financial Support Hands-OnVolunteering
Skills-Based Volunteering
General Skills Board Service
Pro BonoProfessional
Expertise• Cash Grants• Dollars for
Doers• Matching Gifts• Workplace
Giving• Contests/
Events
• Clean-up• Painting• Soup Kitchen• Planting• Building
• Tutoring• Job Skills
Training• Event
coordination
• Board placement
• Board member training
• IT assistance
• Marketing collateral design
• HR consulting
• Legal counsel
Making Budget “Extra Hands to Deliver Services/Programs
Infrastructure and Leadership
Financial Support Hands-OnVolunteering
Skills-Based Volunteering
General Skills
Board Service
Pro BonoProfessional
Expertise
Spectrum of Engagement
Source: Taproot Foundation
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Poll Question
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Millennials and Technology
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What do we know about Millennials?
• Highly Educated
• Diverse• Net Natives• Energetic• Very social –
peers are important
• High value on social networks
• Causes vs charities• Think outside the
box• Inclined to
charitable giving
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Millennials Entering the Workforce• Long time loyal donors are being replaced with a
Millennial generation• Estimated to be over 50% of the workforce in just 5
years• They will engage if the options are attractive to
them•Donate to causes and campaigns•Donate year round•Peer endorsement is critical
• Expect technology inside the workplace to mirror what available in the consumer marketplace
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Top Reasons Millennials Give
Passionate about the Cause – 31%
My Supervisor encouraged me to give – 13%
Competition was involved – 13%
Matching Gift Program – 13%
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Top Reasons Millennials Give
Percentage
Passion for the cause 29%
Ability to use skills to benefit a cause 25%
A peer or co-worker invited me 14%
Incentive 8%
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Employees Expect Robust Technology
Most emails are read on mobile devices• Majority of clicks
occur on desktops
Social Media integration
Chat support for all devices
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Employee Expectations• Make it easier to find information about
charities• Be able to designate their contribution
to a specific cause or charity• Match their contribution with a
company gift• Expand opportunities to give
throughout the year• Appreciate smaller gifts• Incorporate fun and peer interaction• Provide tools to promote their favorite
charity• Promote and sponsor volunteer
opportunities• Provide released time to volunteer• Conduct employer-sponsored volunteer
projects where they can join with colleagues.
• Offer financial grants to their favorite charities in recognition of their volunteer service.
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Poll Question
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Jump Start Your Programs
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Ten Suggestions to Jump Start Your Programs1. Assess your current programs2. Go year round3. Focus and align programs around key cause areas – allowing for personal choice options4. Integrate with volunteerism – Expand/Enhance volunteer program offerings5. Utilize employees to help tell your story – form volunteer committees 6. Incentivize employees participation (giving and volunteering)7. Look for opportunities to move from a transactional model to a transformational model of giving and volunteering 8. Assess and modernize your communication strategies9. Maximize your technology10.Innovate – Don’t be afraid to try new things
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Questions
Thank you.
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Steve GreenhalghManaging Director, CSR Strategysteve@gooddonegreat.com
Debbie SnyderSenior Vice President, Enterprise CSRdebbie@gooddonegreat.com
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