jump in the sack

THE IDEA

Coffee is grown on 30 million acres globally. University students Jump 30,000,000 million times in a coffee sack together to represent Rainforest Certified Coffee.

THE CAMPAIGN

Jump in the sack (with me)

THE PARTICIPATION

30,000,000 jumps (1 jump/acre of coffee grown globally)Get 100 organizations (colleges, student groups, clubs, classes, frats, dorms, or any other university-based organizations)Equals 300,000 jumps/organizationGet 100 college participants/organizationEquals 3,000 jumps/college participant

PROMOTE JUMPING IN THE SACK

Set a date for every group to jump in the sack together on the same day 30,000,000 times. Create facebook page and start getting the word out (jump in the sack with me).

Provide downloadable press kits, recruitment kits, links, etc. for each organization to share with local media outlets, campus papers, and organization websites to recruit participants and promote event locally. Secure commitments through facebook or RA microsite with form for groups to order sacks and shirts. Submit RA-level press releases using Digg, blogs, and other online social media news outlets and channels.

Design a branded “I jumped in the sack” t-shirt (no good university function happens without a shirt). Should need about 10,000 shirts (100 organizations with 100 participants) or send 10,000 branded coffee sacks and participants can keep that instead. Or, give both.

RAISE MONEYCreate a kickstart.com video and start raising cash!

JUMPING IN THE SACK TOGETHER

Everyone jumps in the sack on the same day 30,000,000 times.

POST SACK JUMP

Groups capture pictures and video during event to upload to facebook page or microsite. Follow up with press releases and share event results through social media and other channels.

THE RESULTS

Groups have fun & become aware of RA certified coffeeCreates a viral-potential eventCommunities & Universities can cover a unique event with a purposeGroups can urge local business and universities to buy RA Certified CoffeeParticipants get a shirt and/or sackPlus, 10,000 people jumped in the sack together!

GET STARTEDWill you jump in the sack with me?