juggling account management katie heyward trust & corporate fundraising manager friends of the...
Post on 31-Mar-2015
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Juggling account management
Katie HeywardTrust & Corporate Fundraising
ManagerFriends of the Elderly
Fundraised income
Trusts 57%
Legacies 19%
Corporates 10%
Individuals 14%
Active corporate partnerships: 15
Corporates
Trusts
Events Legacies
Individuals
DM Comms
Challenge 1: You’re a small team with wide remit
Solution: Juggle to your advantage!
Challenge 2: Time is your greatest resource Solution: Don’t make assumptions
Challenge 3: CotY are out of your reach Solution: Think outside the box!
“People buy from people they trust and they trust people they
like.” - Garrison Wynn
Thank you
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