jp rangaswami - "engage employees and drive innovation with gamification"
Post on 02-Feb-2015
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engaging employees driving innovation
jp rangaswami chief scientist
salesforce.com@jobsworth
clear goals
ability matched to levels
feedback as you act
as a result, high concentration
completely focused
intrinsic, mastery is rewarded
csikszentmihalyi
flow
engagement
faster
more uncertain
more complex
engagement> adoption
adoption> usage
usage>metrics
innovation comes frombeing in the zone
meaningful metrics
goal is not to gamify
but to increase engagement
and with it creativity
Not this
But this
Picture credit: Peter Hasselbom
thank you
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