josh greenberg

Staff Expertise as Digital Strategy

Josh GreenbergDirector of Digital Strategy & Scholarship

(@epistemographer more or less everywhere)

Thursday, December 10, 2009

About NYPL

The New York Public Library inspires lifelong learning, advances knowledge, and strengthens communities

Mission:

Four Research Libraries

6 Hubs +81 Neighborhood

Libraries

Online

NYPL.org

catalog.nypl.org

digitalgallery.nypl.org

kids.nypl.org exhibits

www.nypl.org

catalog.nypl.org

digitalgallery.nypl.org

A Problem:

Plummeting use of Physical Research

Collections

Are people no longer interested?

They’re no longer going to come

to us first

"Digitised and on our website" is not equivalent to "available

and useful to users"

- M1ke_Ellis (on Twitter yesterday)

Digital discovery currently happens in

two ways:

Conversation

Goal: Grow Awareness and Use

Strategy: Talk about ourselves.

A lot.

Writing:2 birds, one stone

“Writing for Google”

“Writing for Google”+

“Writing for referral”

“Writing for Google”+

“Writing for retweeting”

referrals to www.nypl.org

referrals to digitalgallery.nypl.org

A little math:

• if one post = ~30 average inbound visitors

• and NYPL has 2600 staff

• assume a post every two weeks by 1/2 of the staff

• That’s 650 posts per week...

• ...which means ~20k inbound visitors per week; 1m per year

New nypl.org

Want to see it first? Follow @nypl

Partnerships

Easy part: tools

Hard part: Policies & training

Necessary background: understanding users

User data for building

User data for engagement

Key takeaways:

Get out there

Simple tools, used creatively

Exploit Partner withother institutions

Pay attention to your users

A last thought...

The New York Public Library inspires lifelong learning, advances knowledge, and strengthens communities

Mission:

josh greenberg

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