jonathan van parys - semetis - business intelligence with web data - gabc12

Jonathan Van ParysTechnology Lead at Semetis

Business Intelligencewith Web Data

Data

2005

2010

2015

Digital data storage in exabytes (IDC)

Lots of Data.

Quantity of data being created and stored is exploding.

Data explosion

Social media

Growth of channel and device choices

Shifting consumer demographics

Financial constraints

Decreasing brand loyalty

Growth market opportunities

ROI accountability

Customer collaboration and influence

Privacy considerations

Global outsourcing

Regulatory considerations

71%

68%

65%

63%

59%

57%

56%

56%

56%

55%

54%

50%

Percent of CMOs reporting underpreparedness

50%

Corporate transparency 47%

Data in Marketing

Accessible Data.

Getting the data you need is easier than has ever been. APIs are going to rule the world.

The rise of open APIs

The rise of open government data initiatives

data.gov.be

Timely Data.

No more waiting10 days to getthe data you need.

The real-time web

Flexible Data.

Choose what data you collect.

Definitive Data.

No more guessing. People speak with their clicks.

Data + Business

It’s the most exciting time ever for people interested in understanding their business, their customers and their industry.

Capture, monitor and measure things like never before.

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I think marketing is the new finance. In the 1960s and 1970s we got interesting data. So we saw huge gains in understanding performance in the finance industry.

I think marketing is in the same place: now we’re getting a lot of really good data, we have tools, we have methods, we have smart people working on it.

Hal Varian, Chief Economist at Google

This article examines the use of data on the volume of online searches for labour and housing markets in the United Kingdom. [...] internet search data could become an important tool for economic analysis.

And not only for marketing... Search data at the Bank of England.

Business Intelligencewith Web Data

Collect the right data.

?source=record-in-brief

?source=primary-nav

Data alone is not enough.Data needs poetry.

Brendan Dawes

Create the right interface.

The interface needs to identify what’s worth saying and help say it intelligibly.

Information display

The interface needs to identify what’s worth saying and help say it intelligibly.

Information navigation

Information hierarchy

We build data-rich applicationsto help you gain insights into your business.

Multi-domain Analytics dashboard

Multi-domain Analytics dashboard

Insights into online train booking

Insights into online train booking

Insights into online train booking

Industry, Location & Business insights

Industry, Location & Business insights

Industry, Location & Business insights

Industry, Location & Business insights

Business Intelligence 1307

Business Intelligence 1307

Twitter Semetis Trends

Trending topics

We use impression data, evolution and speed of evolution to identify trending topics.Correlates very nicely with TV, radio campaigns, and big events.

track how often your brand is searched in Google.

track how often your brand is mentioned on Twitter or Facebook.

track what words are associated with your brand based on what people type.

What next?

track how many people like your website or Facebook Pages.

Today’s availability of data on the web makes it possible to seamlessly track you objectives and build beautiful

applications around them.

Tracking these objectives becomesbetter, easier, more timely, and more fun.