jon geldart - executive director, grant thorton

The Thoughts of Chairmen Now

The importance of culture in branding for modern B2B marketers.

Jon Geldart

2015 Grant Thornton International Limited. All rights reserved.

2015 Grant Thornton International Limited. All rights reserved.

2015 Grant Thornton International Limited. All rights reserved.

2015 Grant Thornton International Limited. All rights reserved.

2015 Grant Thornton International Limited. All rights reserved.

2015 Grant Thornton International Limited. All rights reserved.

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2009 Grant Thornton International Ltd. All rights reserved.

In their own special way13

2009 Grant Thornton International Ltd. All rights reserved.

But these superbrands can teach us an important lesson

All of them do what they do well and in their own special way

Thats one of the keys to this, I think14

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2015 Grant Thornton International Limited. All rights reserved.16

2015 Grant Thornton International Limited. All rights reserved.17

2015 Grant Thornton International Limited. All rights reserved.18

2015 Grant Thornton International Limited. All rights reserved.

2015 Grant Thornton International Limited. All rights reserved.

2015 Grant Thornton International Limited. All rights reserved.

@JonGeldart

jonathan.geldart@gti.gt.com

2015 Grant Thornton International Limited. All rights reserved.