joint venture

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Joint Venture between Vigyan Prasar, Department of Science & Technology, Govt. of India & SIMCO Foundation……. A Chronological Report Duration: 20/09/2010 to 19/09/2012 Rural science awareness initiative.

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Collaborative Project-

Vigyan Prasar, Department of Science & Technology, Govt. of India

&SIMCO Foundation

A Report……

Duration: 20/09/2010 to 19/09/2012

Objective Background Activities Methodology Area of Activity- Uttar Pradesh-UP Madhya Pradesh-MP Uttarakhand-UK Photo Gallery

Annexure

TABLE OF CONTENTS:

To make available the audio-

visual content developed by VP

to outreach areas

To create an appeal for the

viewership of the A-V content

among the masses (especially

rural)

To enthuse student participation

in outreach areas

Objective

Films Division, Govt. of India

has given the responsibility of

Uttar Pradesh to SIMCO

Foundation in the year 2003.

This gave rise to the vast

network of film exhibitors

through-out the state of U.P.

who are well trained in film

exhibition with their own Power

backups & transportation.

Background

A-V shows in Secondary &

Primary schools

A-V shows in Villages

A-V shows in specific groups viz.

SHGs, Farmer Clubs, Local

groups, etc.

Activities

Communicating with & convincing

respective Govt. authorities viz.

Secretaries, Directors, Distt Inspector of

Schools(DIOS), Basic Shiksha

Adhikary(BSA), Distt Magistrates, Chief

Development Officers, etc.

Strengthening of NGO/personnel network

at the grass root level

Creating awareness about the programme

(Press& Media collaboration)

Methodology

Creating quizzes on the content of

the VP films

Welcoming local celebrities &

influencers for award ceremonies

Soliciting sponsorships & mass

awareness programmes by

organizations, viz. NABARD, UNDP,

State Govts.

Methodology

Uttar Pradesh-UP

Madhya Pradesh-MP

Uttarakhand-UK

Area of Activity

Uttar Pradesh-UP

Districts Covered-50/72

Madhya Pradesh-MPDistricts Covered-12/50

Photo Gallery

Programme banner of sponsored events

Photo Gallery

Against the weather Gods……..

Photo Gallery

Rural student participation…

Photo Gallery

Enthusiastic Girls at a rural school…

Photo Gallery

Minority dominated schools in rural areas…

Photo Gallery

Award ceremony by local officers/celebrities

Photo Gallery

Right answers for the quizzes garner rewards…

Photo Gallery

Rural audiences- a great mix of all hues…..

Photo Gallery

Enthusiastic rural men folk at the events….

Photo Gallery

A collage of all vibrants….

VP Directors Letter to Secretary, Secondary Education, duly recommended

Order of Director Secondary Education, UP

Letter of Addl. Director, Primary Education, UP, recomending Govt Sponsorship

Order of Commissioner RSK, MP, of voluntary sponsorship

Order of Chief Development Officer(UP) for Rural Film Shows

Annexures

VP Director’s Letter to Secretary, Secondary Education, duly recommended

Order of Director Secondary Education, UP

Letter of Addl. Director, Primary Education, UP, recommending Govt Sponsorship

Order of Commissioner RSK, MP, of voluntary sponsorship

Order of Chief Development Officer for Rural Film Shows

Media/Press notes UP

Media/Press notes MP

Media/Press notes MP

Proposed Feedback

Number of schools &

students covered till date by

the programme

UP- approx. 2500 schools &

5,00,000 students from 50

districts

MP- approx. 2400 schools &

60,000 students from 12

districts

Outreach Statistics/Results

Number of villages &

villagers covered till date by

the programme

UP- approx. 200 villages &

2,00,000 villagers from 7

districts

Outreach Statistics/Results

Number of students&

villagers covered till date by

the programme

UP- approx. 5,00,000

students & 2,00,000

villagers ----7 Lack viewers

Outreach Statistics/Results

Number of students&

villagers covered till date by

the programme

MP- approx. 60,000 students

& ----0.6 Lack viewers

Outreach Statistics/Results

Number of dedicated

students & villagers covered

till date by the programme

Total viewers- approx.:-

7.6 Lacks

Outreach Statistics/Results

Thank you !!!

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