johannes heinze, managing director, emea, applovin

Top Grossing Burst How AppLovin Grew Mobirate’s Users & Revenue  

P R E S E N T E D B Y

Johannes Heinze & Andrey Netchayev

October, 2015

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Acquire the best players and turn them into engaged players for the highest return.

W H A T A P P L O V I N C A N D O F O R Y O U

White Nights: Moscow

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How to get yourself noticed without blasting money on low quality installs

T H E C H A L L E N G E I S

It’s competitive.

White Nights: Moscow

Drive top grossing burst throughout a weekend

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T H E S O L U T I O N

ü  Buy: high quality users on scale

ü  Focus: on video ads

ü  Network: Applovin

ü  Exchanges: Google, Mopub, etc.

ü  Utilize early monetization signals: determine & price HQ sources & dynamically upbid

White Nights: Moscow

From 561 to 70 Top Grossing*

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T H E R E S U L T S

White Nights: Moscow

*Appannie (25-28 Sept 2015)

•  Charts: Top 10 Free Overall / #1 Racing

•  30.000 video installs: across 20.000 Apps

•  Low eCPIs: organic installs (k-factor of >1)

•  Avg. CTR: 11%

•  CVR: 23%

•  Return on Ad Spend: > 10% D3

•  Sales: > 1200

S E L E C T E D P A R T N E R S

C O N T A C T U S

sales@applovin.com applovin.com

@applovin