job searching with social media

Job Searching in Social Media

Week #14April 30, 2014

Utica CollegePRL 408: Social MediaThomas Armitage

Past week’s articles

Desta, Y. (2014, March 13). How to hunt for a job using social media. Mashable. Retrieved on April 26, 2014 from http://mashable.com/2014/03/13/job-hunt-social-media/#:eyJzIjoidCIsImkiOiJfNDNrenM2ZzY5cHJtaXNmbCJ9

Larson, S. (2013, October 2). Using social media to land your dream job. ReadWrite. Retrieved on April 26, 2014 from http://readwrite.com/2013/10/02/get-a-job-with-social-media#awesm=~oCyvKazFUd9u8E

In today’s lesson

The ultimate 20 tips to help you in your job search using social media.

Background

Everyone does social media today. Social media has made it extremely

easy to apply but harder to stand out.

Average job search takes 18 weeks. Research, writing and speaking skills

will NEVER go out of style.

(Bennett, 2014)

Background

(Bennett, 2014)

Background

(Ahmad, 2013)

Background

(Ahmad, 2013)

20. Develop a plan

What is your goal? What is your top 10? Put together a roadmap

19. All the traditional things…. Set daily benchmarks, set aside time

each day. Fulfill ALL requirements in an application. Be professional in your interview.

Suit Smile Thank-you notes Wear a suit to your interview.

Show them your personality.

18. Spreadsheet

Keep track of everyone you meet and everywhere you apply.

17. Apps

Check daily! LinkedIn Indeed TweetMyJobs Glassdoor College Top Talent Career Sonar

16. Professional online brand

Professional headshot. Develop messaging that portrays

you. Be consistent with both across ALL

platforms.

15. Walk the walk

Be proficient in all social media platforms.

Download and experiment.

14. Talk the talk

You need to be able to explain why social is important and how it can be used to grow the brand.

13. Create a homebase

About.me Blog Personal

website Can feature

social channels, as well as more writing samples.

12. Keywords

Be original. But also blend in. WordCloud generator.

11. Learn software

Google Analytics, Hootsuite, PR Web, etc.

Say that you work for a local company and need a free trial or demo.

10. Twitter lists

Follow PR rockstars and interact with them! @prsarahevans, @dbreakenridge @DannyBrown @prtini  @dmscott

Set up Twitter lists to track. Agencies, companies, friends,

etc

9. Twitter chats

#agencychat, Fridays at 2 p.m. #blogchat, Sundays at 9 p.m. #journchat, Mondays at 8 p.m. #u30pro, Thursdays at 7 p.m. #jobchat, Thursdays at 8 p.m. #contentchat, Mondays at 3 p.m. #mobilechat, Wednesdays at 9 p.m. #pr20chat, Tuesdays at 8 p.m. #smchat, Wednesdays at 1 p.m.

8. LinkedIn profile

This needs to be an extension of your online resume but much more compressive and impressive.

Portfolio Groups Recommendations

7. Read…a lot

Use an RSS app to skim headlines quickly.

Pick 5 publications and read every morning.

Attend webinars or online trainings.

6. Resume

Include links to your social channels.

Make it available for download.

Need business experience!

5. Conferences and associations

PRSSA, PRSA, MV Ad Club, Catalyst, AMA

If you can afford it: Social Media Marketing World Content Marketing World Blogwell Corporate Social Media Summit PRSA National

4. Informational interviews

Reach out to good contacts. Don’t ask people for a job. Come prepared. For real interviews:

Questions Notes on strategy Audit info

3. Blog like crazy

Blog at least 2x per month. Research fitting topics. Don’t forget to ask for guest

features.

2. Create boatloads of content Tweet and post Answer

questions on LinkedIn

Take photos Create meme

and infographics Record videos,

vlogs

1. Connect, connect, connect

Comment on blogs so people notice you.

Reach out and follow with people on Twitter.

Write a note and connect on LinkedIn. Start with local community, alums,

people you meet through internships, etc. and go from there.

Next week, we will discuss…

Review of the year

To do: Work on final paper Read chapter 16 in the text Read articles from #UticaCollegeSM and

comment Klout and Yammer presenters should be

ready to present

References

Ahmad, I. (2013, October 4). How to improve your job search by using social media. Social Media Examiner. Retrieved on April 26, 2014 from http://socialmediatoday.com/irfan-ahmad/1791181/how-improve-your-job-search-using-social-media-infographic

Bennett, S. (2014, January 30). The ultimate social media guide to getting a job. Media Bistro. Retrieved on April 26, 2014 from https://www.mediabistro.com/alltwitter/social-media-job-guide_b54646

Desta, Y. (2014, March 13). How to hunt for a job using social media. Mashable. Retrieved on April 26, 2014 from http://mashable.com/2014/03/13/job-hunt-social-media/#:eyJzIjoidCIsImkiOiJfNDNrenM2ZzY5cHJtaXNmbCJ9

Larson, S. (2013, October 2). Using social media to land your dream job. ReadWrite. Retrieved on April 26, 2014 from http://readwrite.com/2013/10/02/get-a-job-with-social-media#awesm=~oCyvKazFUd9u8E