job posts that attract top sales talent
Post on 22-Oct-2014
1.323 Views
Preview:
DESCRIPTION
TRANSCRIPT
How to
Matt BertuzziThe Bridge Group, Inc.
Write Job Posts That Attract Top Sales Talent
A team of inside sales reps volunteered to rate open job posts (97 jobs in total).
If at least 2 reps flagged a job as interesting, the post was rated as attractive.
How many do think passed that mark?
Fewer than 1 in 10
Why did 9 out of 10 fall flat?
They sound, look, read, and smell exactly the same.
Here are seven great examples with reactions from the sales reps themselves.
Great f*&%ing story!
https://www.bit9.com/company/careers-bit9/?jvi=onIcYfwZ,Job
2)
Spelled out the plan for advancement. Such a rarity.
https://www.acquia.com/careers/job?gnk=job&gni=8ad64ec6444d392201446a78819907c6
3)
That S&P CEO line definitely caught my eye.
Cool videos with real people. Weird, but in a good way.
http://tcmpi.acquiretm.com/job_details_clean.aspx?id=1121&iframe=1
5)
Sounds like a place to learn and grow. Not just some churn & burn factory.
https://twitter.com/missvanessa/status/461221302745825280/photo/1
6)
Caught my eye with the wow factor. Also some meat there.
http://jobs.constantcontact.com/united-states/inside-sales/jobid5142126-inside-sales-consultant-jobs
7)
Sounds like a rocket ship. Sign me up!!!
OK. Let’s recap.
YOUR CHECKLISTTell a story | Sell the role
Talk to advancement, learning, and growth
Use visuals and videos (if & where possible)
Highlight potential -- aka earnings -- but don’t BS
And don’t forget…
You manage things. You lead people.
Thanks for listening.
Want more? Read this guide:
Leading, motivating, and retaining sales reps in 2014
http://blog.bridgegroupinc.com/motivating-inside-sales-reps
AboutWe're an Inside Sales consulting & implementation firm. We help Sales & Marketing leaders make the big decisions: on implementation strategy, process, technology, and tools.
Since 1998, we’ve worked with 220+ technology clients, helping them increase productivity, drive higher conversion from leads to revenue, and maximize performance.
For more trends, techniques, and thinking, please visit:http://bitly.com/SalesResources
Cover photo credit: LinkedInhttp://blog.linkedin.com/2011/10/17/dublin-plan-ireland/
top related