jive market engagement overview for altimeter

Jive Market Engagement Solution

Our Focus TodayShow how Jive keeps you engaged across the social web

Social: Transforming the web and businessMicro-segmented markets, prospects in control, the customer voice is loud

The ‘Social Web’ Dilemma

People are sharing about my brand every day.

In places such as:

BLOGS & COMMUNITIES

The Social Web’s Influence is Significant

Data: Nielsen Research, 2009

2/3 of the global internet population participates

Viewing social sites has surpassed personal email usage

70% of consumers trust opinions from other consumers posted online

Leveraging the Social Web is Now Critical

• Understand the social influence on your brand

• Monitor and address online conversations

• Engage the broader team with observations

• Turn insights into action

What’s being said about our brand?

What is our perception vs. competitors?

Where are customers going for answers?

Is our campaign working?

Social Media Monitoring Today

LISTENDiscover real-time, relevant, impactful conversations

MEASUREMonitor, analyze and track those conversationsreal-time, relevant, impactful conversations

IT’S NOT ENOUGH- Collective experience not tapped into or contributed to

- Difficulty ensuring timely and effective responses

- Limited awareness internally of social activity

SHARESocialize observations and create actionable viewpoints that accelerate actions & decisions

ENGAGEEnable a broad set of employees to have an active dialog with customers and influencers

The Jive Difference: Monitoring + Collaboration

LISTENDiscover real-time, relevant, impactful conversations

MEASUREMonitor, analyze and track those conversationsreal-time, relevant, impactful conversations

Social Media Engagement With Jive

Eliminate missteps in the moment of pain or opportunity

Broaden internal visibility

Report on the impact of responses

The bottom line:

Faster, smarter social media responses

Jive’s Market Engagement Solution

• Setting up a place to share market perspectives (i.e. a Market)

• Sharing pertinent market Observations In real-time while reading a particular tweet, blog, etc. Via specific key-word searches in a Media Monitoring Console

• Distilling the noise & providing direction for action Viewpoints that turn insights into action

Highlight Trends via a Social Media Console

Monitor social Media sites such

as TwitterOne click to share the report as an

observation

The observation is then broadly

visible within the team community

View Observations & Trends Inside a Market

The observation is then broadly

visible within the team community

Monitor social Media sites such

as Twitter Create an observation

Summarize Findings by Creating Viewpoints

Select the observations you

would like to share Add personal insights to share with your

colleagues

Defining & Leading the SBS Market

• Largest social business software company in the world

• Leader in Forrester Community Wave

• Visionary in Gartner Social Software Magic Quadrant

• International operations

• Sequoia Capital backed (Google, Apple, Oracle)

• 2,500+ customers

The Leader in Social Business Software

jivesoftware.com