jfla club leadership plan for arkadelphia rotary

JEFF FARRIS LEADERSHIP ACADEMY

Deborah SesserArkadelphia Rotary Club

Club Leadership Plan, 2015-16

DEBORAH SESSERCLUB LEADERSHIP PLAN

HOW DO WE ADDRESS MEMBERSHIP DECLINE FROM AN ADVANCEMENT

PERSPECTIVE?

DEBORAH SESSERCLUB LEADERSHIP PLAN

STRATEGICALLY EVALUATE INTERNAL AND EXTERNAL PR, FUNDRAISING EFFORTS

FOR EFFECTIVENESS

DEBORAH SESSERCLUB LEADERSHIP PLAN

INTRODUCE PLANNING, ASSESSMENT TOOLS

• Complete Work Plan, Each Project

• Survey Membership, Annually

• Implement and Follow Propagation Plan for Outreach

– Website

– Facebook

– Print

– Radio

– Email

DEBORAH SESSERCLUB LEADERSHIP PLAN

WEEKLY “ROTARY REMINDER” EMAIL MESSAGES

DEBORAH SESSERCLUB LEADERSHIP PLAN

BI-WEEKLY FACEBOOK POSTS

DEBORAH SESSERCLUB LEADERSHIP PLAN

WEBSITE IMPROVEMENTS – PROFILES, INFO

DEBORAH SESSERCLUB LEADERSHIP PLAN

ENFORCE ROTARY, CLUB BRAND STANDARDS FOR UNIFORMITY

DEBORAH SESSERCLUB LEADERSHIP PLAN

DEVELOP BRANDED COMMUNICATION MATERIALS

UPDATE (2/11/2016):Arkadelphia Rotary Club Board voted to

allocate up to $500 for the printing of

promotional materials.

DEBORAH SESSERCLUB LEADERSHIP PLAN

ENCOURAGE PURCHASE, WEARING OF T-SHIRTS

• Blue or yellow “I (heart) Rotary / Service Above Self” shirts are available for pre-order on website for $15

• Worn at service, social events to identify Rotarians

• Supports member development efforts through meager profits

DEBORAH SESSERCLUB LEADERSHIP PLAN

CONSISTENTLY USE LOGO, NAME

• Use Arkadelphia Rotary Club, not “noon club”

• Use updated, high-resolution logos for Rotary and other affiliates on messaging, graphics

• Capture weekly program speaker photos in front of club banner

DEBORAH SESSERCLUB LEADERSHIP PLAN

BUILD AWARENESS OF ROTARY’S MISSION AND ACTIVE SERVICE IN THE

COMMUNITY

DEBORAH SESSERCLUB LEADERSHIP PLAN

FACILITATE COMMUNITY SUPPORT TO MEET NEEDS

DEBORAH SESSERCLUB LEADERSHIP PLAN

HOST COOPERATIVE SERVICE PROJECTS – HSU/OBU

DEBORAH SESSERCLUB LEADERSHIP PLAN

DISTRICT “ROTARY HAS HEART” FOOD COLLECTION

DEBORAH SESSERCLUB LEADERSHIP PLAN

SELECTIVELY RECRUIT AND RETAIN NEXT GENERATION OF ACTIVE, PROFESSIONAL

MEMBERS

DEBORAH SESSERCLUB LEADERSHIP PLAN

HOST POTENTIAL MEMBERS FOR LUNCH & LEARN

• Schedule quarterly informational luncheons for businesses

• Update potential member directory and ask current members to contact acquaintances, colleagues

• Encourage Rotarians to utilize complimentary guest meal policy for potential members at club meetings

DEBORAH SESSERCLUB LEADERSHIP PLAN

HOST QUARTERLY MEMBER SOCIAL EVENTS

DEBORAH SESSERCLUB LEADERSHIP PLAN

INCREASE REVENUE TO MAKE LARGER IMPACT IN COMMUNITY, MAINTAIN DUES

DEBORAH SESSERCLUB LEADERSHIP PLAN

PLAN, PARTICIPATE IN FUNDRAISING EFFORTS

• Serve as team of volunteers (timing, race support) for triathlon, mountain bicycle events for local company

• Receive club donation

• Contribute to local economy

DEBORAH SESSERCLUB LEADERSHIP PLAN

APPLY FOR 501(C)3 CHARITABLE DESIGNATION

UPDATE (2/11/2016):Arkadelphia Rotary Club Board voted to

explore the benefits of creating a separate, charitable organization and

associated process, cost

• Currently 501(c)6

• Arkansas Community Foundation

– Giving Tree Grant Cycle

– Participation in Arkansas Gives

• Provide fundraising sponsors, both individual and business, with tax-deductible credit for gift