jesse desjardins | tourism australia presentation

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Jesse DesjardinsSocial Media & Advocacy ManagerTourism Australia

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People and how we can amplify and influence what they talk about

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a super short history of the Internet

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Source: Travel 2.0 Consulting Group

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You can’t apply the old rules

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What people care about

Business objectives

magic

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before during after

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after

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your opportunity >

3,000,000

360,000,000

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Sharing is the new search

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Your fans and followers have better ideas than you do

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@TourismAus @TourismAus

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during

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after

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one way storytelling to co-development

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100%: I’d love to!

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How do you get people to tell your story?

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Plan for now

Steal good ideas& reverse engineer

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Level playing field for everyone

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Thank youFacebook: /seeaustraliaTwitter: @seeaustraliaInstagram: @seeaustralia

Jesse Desjardins, jdesjardins@tourism.australia.comSocial Media & Advocacy ManagerTourism Australia