jbims kwizkraft 2016 - prelim - conducted by quizlabs

KwizKraft PRAYAAG - 2016

Rules of the game 25 Questions in the prelim

No negative marking. Feel free to guess

Exact and complete answer expected

Quizmaster‟s decision remains final

Top 6 teams in the final

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Q.1 HBR released a list of The Best-Performing CEOs in the World in November 2015.

The world‟s top-performing CEO isn‟t a household name. In fact, Lars Rebien Sørensen doesn‟t even look like a big-time global executive. How did this mild-mannered, bespectacled executive land in the #1 spot on our list? It‟s partly due to his company‟s decision years ago to focus almost exclusively on diabetes treatment. The runaway global growth of the disease has driven up the company‟s sales and stock price.

Identify the company.

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Ans.1 Novo Nordisk

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Q.2 This lifestyle brand is inspired by the iconic style, values and personality of the founder. With a passion for design, architecture and fashion, she brings her unique vision to this beautifully designed, high quality collection of women‟s apparel, accessories and decorative home. The brand encourages consumers to embrace and express their own sense of style and individuality through all parts of their life.

Identify the person behind this:

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Ans.2 ED by Ellen DeGeneres

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Q.3 Though his other achievements are well documented, less known are his astonishing stock-picking skills. His Cambridge college, King‟s, appointed him bursar in 1924. He channeled its resources into the Chest fund.

Between 1924 and his death in 1946, the Chest fund grew from £30,000 to £380,000, a remarkable feat given the stock market turbulence of those decades.

Identify.

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Ans.3 John Maynard Keynes

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Q.4 Kete Heddleston wrote a piece on „How our engineering environments are killing diversity‟ on her blog.

“Women in tech are the canary in the coal mine. Normally when the canary in the coal mine starts dying you know the environment is toxic and you should get the hell out. Instead, the tech industry is looking at the canary, wondering why it can‟t breathe, saying “____ ___, canary. ____ ___!” When one canary dies they get a new one because getting more canaries is how you fix the lack of canaries, right? Except the problem is that there isn‟t enough oxygen in the coal mine, not that there are too few canaries.”

Fill in the blanks (think of a 2013 book)

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Ans.4 Lean In

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Q.5 “It‟s very tricky to do any drawing of a tragedy. A drawing often comes across as lighthearted, and there‟s obviously nothing lighthearted about this thing,” said Christoph Niemann, who created this cover.

What tragedy is he talking about?

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Ans.5 The Fukushima Daiichi nuclear disaster

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Q.6 Identify the advertiser.

Which grammatically incorrect campaign is this ad a reference to?

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Ans.6 Motorola (Moto X Force)

Apple Think different

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Q.7 Created by Stanford Professor Tsachy Weissman and graduate student Vinith Misra, Weissman score is used to measure the effectiveness of compression algorithms.

Which company achieved a Weissman compression quality score of 5.2 in June 2014, almost doubling the previous record?

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Ans.7 Pied Piper

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Q.8 Masaan director Neeraj Ghaywan, who has directed this „fuelled by love‟ tear-jerking commercial for X, says that he had not expected this response. “It is simply baffling. We were not expecting this at all. The agency, SapientNitro, came up with this idea and we developed it. But the response has simply been amazing,” he said. It went live in February 2016 and has been viewed over 1.6 million times.

X‟s previous campaigns, „Visit Mom‟ (2013) and „The Welcome of Home‟ (2014) had also been crafted specifically keeping Indians in mind. Identify X.

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Ans.8 British Airways

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Q.9 What are these?

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October 2014 April 2015 October 2015 April 2016

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Ans.9 Ubuntu releases

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Utopic Unicorn Vivid Vervet Wily Werewolf Xenial Xerus

Q.10 With $1,500 and no business experience, they turned a wild idea into a company that would become the international retail colossus. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

Identify the company which was founded in 1978 and acquired by Gap Inc. in 1983.

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Ans.10 Banana Republic

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Q.11 Identify the person and the company.

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Jeff Weiner, LinkedIn

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Q.12 Not far from here in Cuffe Parade are located the World Trade Centre Towers.

The shorter one on the right is the IDBI Tower.

The taller one (MVIRDC) is named after which Bharat Ratna awardee?

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Ans.12 Sir Mokshagundam Visvesvaraya

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Q.13 X is one of the largest companies in Sweden and the largest Y manufacturer in the world and employs approximately 48,600 people in 140 production and manufacturing sites. Interestingly, Volvo was established in 1920s as a subsidiary of X.

In 1907, the company‟s first year, a total of 2,200 units were made. Now, more than 2,27,000 per hour are made.

Give X and Y.

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Ans.13 X: SKF (Svenska Kullagerfabriken AB)

Y: Ball bearing

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Q.14 The Boeing 747 ________ (formerly Large Cargo Freighter or LCF) is a wide-body cargo aircraft and is used exclusively for transporting 787 aircraft parts to Boeing‟s assembly plants from suppliers around the world. In 2006, Boeing renamed it to _________, a reference to the 787‟s name, Dreamliner. Fill in the blanks.

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Ans.14 Dreamlifter

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Q.15 In April 2015, Pantone released a new color which for the first time was named after a character.

According to the company, the hue is “designed to represent the sweet and subversive characters,” and it is perhaps an appropriate partnership, given the _____‟ only purpose is to serve history‟s most villainous masters.

Fill in the blank.

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Ans.15 Minion Yellow

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Q.16

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Name the app.

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Ans.16 Tinder

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Q.17 Identify the person who is often considered to be the founder of modern advertising.

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Ans.17 Albert Lasker

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Q.18 In a blog post he wrote to introduce X‟s new look to the world, the CEO and co-founder likened the old logo to a bad, 90s hairstyle. “Have you ever looked at someone‟s hairstyle and thought „oh my, you peaked in the 1990s?‟ Well that‟s a bit how I feel about X‟s look today. He and his in-house team of designers cut X some new clothes - a “brand refresh” based on the company‟s philosophy of “bits (technology) and atoms (humanity)” Identify X.

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Ans.18 Uber

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Q.19 In 1935, X hired the advertising firm of S.H. Benson to give a boost to their marketing efforts. John Gilroy, a poster designer, recounted that the X family sought to avoid a campaign specifically about their product. They thought that would be vulgar, and they wanted to highlight the purported „health benefits‟ of their product. Ultimately that led to animals. Gilroy then took off in that direction and produced an unbelievable assortment of zoo animals, including the famous toucan.

But it wasn‟t just the animals that made these posters famous, it was also the superb copy work of Dorothy Sayers. For the original toucan poster, she quipped:

If he can say as you can “X is good for you” How grand to be a Toucan Just think what Toucan do.

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Q.19 Guinness

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Q.20 In 2012–13, a proposal on the White House‟s web site urging the United States government to build a real _______ ______ as an economic stimulus and job creation measure gained more than 30,000 signatures, enough to qualify for an official response.

The official (tongue-in-cheek) response was released in January 2013 and noted that the cost of building a real _______ ______ has been estimated at $850 quadrillion, while the International Business Times cited a calculation that, at current rates of steel production, the _______ ______would not be ready for more than 833,000 years. The White House response also stated “the Administration does not support blowing up planets” and questioned funding something “with a fundamental flaw that can be exploited by a one-man starship” as reasons for denying the petition. Fill in the blanks.

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Ans.20 Death Star

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Q.21 The invention of the modern ______ _______ system is credited to inventor and Automotive Hall of Famer, Ralph Teetor - a man who couldn‟t actually drive due to being completely blind.

The inspiration for this struck Teetor while he was riding with his lawyer in the 1940s. The lawyer had a tendency to slow down while talking and speed up while listening. This rocking motion annoyed Teetor, who decided to come up with a device.

What did he invent?

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Ans.21 Cruise control

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Q.22 What has been blanked out?

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Ans.22 Six Sigma

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Q.23 In July 2014, Facebook made a barely perceptible change to its website. Steven Millward of Techinasia.com noticed the change and contacted Facebook‟s Asia HQ and the team responded: “This is just one small example of how we‟re always working to personalize people‟s Facebook experience.”

He added: Asia-Pacific is the single biggest region for Facebook users. So it makes sense that Facebook would want to be more inclusive with this little gesture.

What was this tiny design change?

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Ans.23 Changed the notification icon

The icon used to show North and South America, no matter where you logged in from. Users in Asia, Africa, and Europe now see an icon of the Eastern Hemisphere.

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Q.24 Connect these images (1/4)

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Q.24 Connect these images (2/4)

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Q.24 Connect these images (3/4)

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Q.24 Connect these images (4/4)

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Ans.24 Maharashtra State Road Transport Corporation buses Asiad, Ashvamedha, Hirkani, Shivneri.

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Q.25 M.I.A. released a video for her track „Borders‟ in 2015. The self-directed clip sees M.I.A. join a group of refugees as they climb wire fences, crowd on to tiny boats, and wade into the sea.

However, she soon became embroiled in a row with a football club after she wore a shirt of the football club with the words „Fly Pirates‟ on it. The club requested a total halt to the broadcasting of any images or clips which show M.I.A. in the modified shirt as well as compensation for the harm suffered.

Which football club?

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Ans.25 Paris Saint-Germain Football Club (PSG)

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KwizKraft Final will begin soon

PRAYAAG - 2016